HYDRANT Helps Vinfolio Design the World's Best Wine Cellar Management Tool

Thu Jul 10, 2008 7:55am EDT

* Reuters is not responsible for the content in this press release.

Free Web Application Allows Wine Collectors to Manage and Enjoy
Their Wines in Completely New Ways; Sets the Bar for User Experience
SAN FRANCISCO--(Business Wire)--
HYDRANT announced today the availability of a public beta version
of the new VinCellar, a free, easy-to-use, web-based wine cellar
management application offered by San Francisco based Vinfolio, Inc.
the foremost fine wine and collector services company. Vinfolio tapped
HYDRANT as its partner for the ground-up redesign of VinCellar which
utilizes Web 2.0 technologies and adds a host of new features that
make it the most sophisticated wine cellar management application in
the world. Web-based and completely free, VinCellar
(www.vincellar.com) offers more features and a better user experience
than existing specialized software costing thousands of dollars.

   Some key features of the VinCellar application:

   --  The ability to visually browse a collection by label image

   --  Inventory tracking and management of every bottle of wine in a
        collection across multiple storage locations

   --  Rapid filtering, sorting and searching to locate an individual
        bottle or group of wines that meet any number of criteria

   --  Integration of scores and reviews from top wine publications
        as well as the world's most comprehensive auction and retail
        pricing data for collection valuation

   --  Detailed analysis tools to evaluate a whole collection or a
        select group of wines based on any single or multiple pieces
        of data

   --  Tasting note authoring tools that allow users to create notes
        on their wines that can be shared with other users of
        VinCellar

   "HYDRANT was instrumental in helping us deliver the ultimate
cellar management experience for wine collectors," says Vinfolio
founder and CEO Stephen Bachmann. "From the process of defining the
customer experience to working with our team to design and execute
that vision, HYDRANT has helped us deliver on our promise of 'Fine
Wine and Finer Service.'"

   Vinfolio chose HYDRANT as its partner for the project because of
HYDRANT's expertise in designing complex web applications with great
user interfaces and because HYDRANT's Founder and Principal, Alder
Yarrow, brings significant wine industry knowledge to the table as a
result of his award-winning wine blog, Vinography.Com.

   "We always love the opportunity to design a best-in-class web
experience from the ground up," says Yarrow, "but the chance to create
a fantastic application for fellow wine lovers was a special treat."
The project's many challenges included managing the incredible
complexity of data management and manipulation required without
overwhelming the user with a difficult-to-use interface.

   The public beta of VinCellar represents the first of several
releases for the application. Future enhancements will include added
community functionality as well as multicurrency capability to support
Vinfolio's launch in Hong Kong this fall.

   About Vinfolio

   Vinfolio is the foremost fine wine and collector services company
serving wine lovers, enthusiasts and collectors worldwide. With an
extensive selection of over 3,000 wines and a full complement of
services and resources to find, buy, sell, manage and enjoy fine wine,
Vinfolio delivers on its commitment to "fine wine, finer service."
Founded in 2003 and headquartered in San Francisco, the company will
open its Hong Kong operation in Fall 2008 to service the Asian wine
market. For more information, visit www.vinfolio.com.

   About HYDRANT

   HYDRANT is a San Francisco-based strategy and design consulting
firm that helps companies improve their customer experience. Using a
proven methodology, HYDRANT helps its customers think about, design,
and deploy multi-channel customer experiences that utilize interactive
technology. HYDRANT provides strategy, information architecture,
interaction design, visual and identity design services, as well as
full technology development and implementation services for the web,
mobile, desktop and physical environments. For more information, visit
www.hydrantsf.com.

HYDRANT
Alder Yarrow, Founder & Principal, 415-730-3209
alder@hydrantsf.com

Copyright Business Wire 2008