St. Regis(R) Makes the Next Stop on Its Global Expedition with the Debut of the St....

St. Regis(R) Makes the Next Stop on Its Global Expedition with the Debut of the St. Regis Dubai

Opening in 2012, The St. Regis Dubai and The Residences at The St.
Regis Dubai Will Offer Guests Superior Design and Unparalleled Service
in One of the Middle East's Most Exciting Metropolises
NEW YORK & DUBAI, UAE--(Business Wire)--
Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today
announced the introduction of its renowned St. Regis brand to the
rapidly growing city of Dubai. Scheduled to open in 2012, The St.
Regis Dubai and The Residences at The St. Regis Dubai will feature 220
luxuriously appointed guest rooms, including 44 Junior Suites, and 80
branded residences as well as three world-class restaurants, two bars,
a fitness center, swimming pool, shops and more than 4,500 square feet
of meeting and banquet space. Reaching new heights of modern luxury,
The St. Regis Dubai will introduce an unrivaled dimension of luxury
and bespoke service at one of the world's best addresses.

Offering sweeping views of the Dubai Creek, The St Regis Dubai
will be just a short walk from the city's bustling commercial center
and main shopping districts. The magnificent new property will be a
featured component of the Starhill Towers & Gallery, a high-rise,
mixed-use development owned and developed by ETA Star Property
Developers. Featuring world-class retail, office, hospitality and
residential components, the mixed-use project will occupy prime real
estate in central Dubai within the multi-billion dollar Business Bay
development, a nearly 21 million square-foot master plan by Dubai
Properties.

"The signing of The St. Regis Dubai is another sign of Starwood's
commitment to develop all its brands in a fabulous destination like
the Middle East," said Roeland Vos, President of Starwood Hotels &
Resorts in Europe, Africa and Middle East. "We are delighted to be
working with ETA Star Property Developers on this new project and we
hope this development is the beginning of a long-term partnership."

Meeting the city's heightened demand for state-of-the-art meeting
facilities, The St. Regis Dubai will offer more than 4,500 square feet
of meeting and banquet space, as well as a business center, shops and
private parking area. Adjoining and serviced by the hotel, the
separate St. Regis Residences(SM) will offer 80 luxury residences
consisting of one, two, and three bedroom layouts. Featuring an
exclusive private entrance, The Residences will provide access to the
hotel's luxury facilities including the fitness center, swimming pool
and spa.

"We wanted this prestigious luxury brand to be part of our project
and are proud to bring St. Regis to Dubai," said Mr Abid Junaid,
Executive Director ETA Star Properties. "We are sure Dubai will
benefit from the acclaimed luxury hospitality experience provided by
St. Regis."

Following in the tradition of the legendary The St. Regis New
York, The St. Regis Dubai will feature the famed hallmarks of St.
Regis hotels including the iconic St. Regis Butler Service, bespoke
guest experiences and luxury accommodations tailored to global
travelers. Trained in the English tradition, the butlers provide
ever-present, yet unobtrusive service while anticipating guest and
resident needs and customizing each stay according to his or her
specific tastes and preferences.

For more information on St. Regis Hotels & Resorts, please visit:
www.stregis.com

About ETA Star Property Developer

Today, ETA Star Property is developing over 30 millions of square
feet of premium property in countries across the Middle East and
South-East Asia, including UAE, India, Sri Lanka, Pakistan and Turkey.
That translates into thousands of beautiful homes and living
communities, as well as, world-class business and commercial
developments across the globe - all superb investment opportunities,
which are fast reshaping the urban skyline.

All ETA Star Property projects have unique design features, high
quality finish, world-class amenities and the backing of the
multi-billion dollar ETA Ascon Group. A rare promise to keep in
today's swarming real estate market, every ETA Star Property property
is on schedule and construction is progressing at an aggressive pace.
Forever in pursuit of better customer service, ETA Star Property
introduces revolutionary and innovative investment opportunities for
their customers with unique partnerships with leading financial
institutions across the world; be it a unique Bizort or the region's
first condo-offices.

With the robust backing of the ETA ASCON and Star group, ETA Star
Property Developer has the ability to source all areas of expertise
in-house, from conceptualizing, designing to construction and property
management. Each division boasts of seasoned professionals and apart
from an experienced team of in-house architects, ETA Star Property
also works with renowned architects and building specialists bringing
the best of technology to developing properties. For more information,
visit http://www.etastar.com

About St. Regis Hotels & Resorts

Combining timeless sophistication with modern luxury, the St.
Regis brand is uncompromising in its commitment to excellence. Founded
by John Jacob Astor with the landmark St. Regis Hotel, New York over a
century ago, the St. Regis brand is known for delivering an unrivaled
dimension of luxury, bespoke service and refined elegance at the best
addresses in the world. The brand plans to further its legacy globally
and will unveil highly anticipated St. Regis properties in
Atlanta-Buckhead, Baha Mar, The Bahamas, Bahia Beach, Puerto Rico, Bal
Harbour and Deer Crest in North America, and in Buenos Aires, Costa
Rica, Mexico City and Punta Mita in Latin America. In Asia, the St.
Regis brand has announced plans to open properties in Bali, Bangkok,
Jakarta, Lhasa, Kuala Lumpur, Macao, Osaka and Tianjin. In the Middle
East, the St. Regis brand will expand in Cairo, Doha and Bahrain.
Personalized service and amenities, enviable locations and luxuriously
localized design are recognized worldwide as hallmarks of the St.
Regis experience. For more information on St. Regis Hotels & Resorts,
please visit www.stregis.com.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading
hotel and leisure companies in the world with approximately 900
properties in more than 100 countries and 155,000 employees at its
owned and managed properties. Starwood Hotels is a fully integrated
owner, operator and franchisor of hotels and resorts with the
following internationally renowned brands: St. Regis(R), The Luxury
Collection(R), Sheraton(R), Westin(R), Four Points(R) by Sheraton,
W(R), Le Meridien(R) and the recently announced Aloft(SM) and
Element(SM) Hotels. Starwood Hotels also owns Starwood Vacation
Ownership, Inc., one of the premier developers and operators of high
quality vacation interval ownership resorts. For more information,
please visit www.starwoodhotels.com/pressclub

Starwood Hotels & Resort, Worldwide Inc.
Marco Ferrari, +39 06 4880225
Vice President, Director of External Communications
marco.ferrari@starwoodhotels.com
or
Starwood Hotels & Resorts, Worldwide Inc.
Cindy Yoong, +9714 207 1455
Area Director of Public Relations, UAE
cindy.yoong@starwoodhotels.com
or
Starwood Hotel's Luxury Brands Group
Dianne Dillingham, 212-380-4078
dianne.dillingham@starwoodhotels.com

Copyright Business Wire 2008