MLB to Roll out 'Green' Carpet for 2008 All-Star Game Red Carpet Parade Presented...
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MLB to Roll out 'Green' Carpet for 2008 All-Star Game Red Carpet Parade Presented by Chevy Natural Resources Defense Council, Bentley Prince Street, Inc. Help Major League Baseball Parade Baseball Legends Down Environmentally Friendly Carpet NEW YORK--(Business Wire)-- One of the longest--and greenest--red carpets ever created in the United States will stretch across 18 blocks of Manhattan as a lead-up to the 2008 Major League Baseball (MLB) All-Star Game with its All-Star Game Red Carpet Parade presented by Chevy on July 15th at 1:00 PM ET. Covering 95,000 square feet along Sixth Avenue, the eco-friendly carpet will be graced by baseball legends like Hank Aaron, Yogi Berra, and Willie Mays as they parade through New York City along with the American League and National League All-Stars. The 'green' carpet, created by Bentley Prince Street, Inc. is made from 100% recycled fiber content and 100% of the electricity used to produce the carpet is made renewable through an on-site solar array and the purchase of Green-e certified renewable energy certificates. It will travel up Sixth Avenue from the corner of Sixth Avenue and 40th Street to the intersection of Sixth Avenue and 58th Street. The carpet is part of a series of initiatives MLB has implemented in partnership with the Natural Resources Defense Council (NRDC) to make the 2008 MLB All-Star Game the greenest event in MLB's history. MLB and NRDC have partnered together since 2005 on a league-wide environmental initiative, both for League events and also to help individual Clubs build on the good environmental work they have been doing for years. "Major League Baseball takes great pride in showcasing these environmentally-friendly practices on one of the biggest stages ever - All-Star Week in New York City," said John McHale, Executive Vice President, Administration and Chief Information Officer, Major League Baseball. "With the guidance of our partners at the NRDC, these efforts surrounding the All-Star Game at Yankee Stadium are Major League Baseball's grandest demonstration of our commitment to going green." MLB's 'green' carpet was produced at Bentley Prince Street's California manufacturing facility, which is the first in the country to receive a silver rating from the U.S. Green Building Council's Leadership in Energy and Environmental Design for Existing Buildings (LEED(R)-EB). The carpet is also designated as an environmentally preferable product, certified as Sustainable Choice Gold by Scientific Certification Systems (SCS). Through Bentley Prince Street's sustainable manufacturing processes, MLB avoided the use of 6,300 pounds of petroleum-based fiber and 162,000 gallons of water during production. In addition, the climate impact of the carpet has been offset, from the purchase of 480,000 lbs of verified emissions reduction credits. Bentley Prince Street purchases offsets from several aggregators including Native Energy, Blue Source and 3 Degrees. "MLB is using its market influence and cultural visibility to send environmentally meaningful signals to the market place." said Dr. Allen Hershkowitz, senior scientist with NRDC. "All Americans should take pride in what the League is doing. By using recycled fiber and clean energy for this giant carpet, MLB is making an important statement that we all need to reduce our reliance on fossil fuels and help reduce the amount of greenhouse gases that we cause to be emitted. This should be used as the model for all red carpets to come, at any event." "Bentley Prince Street is proud to partner with Major League Baseball and the Natural Resources Defense Council to support the greening of the All-Star Game and League," said Anthony Minite, president of Bentley Prince Street. "We're excited to have the opportunity to create a first-of-its-kind two mile long 'green' carpet, made with 100% recycled fiber and 100% renewable electrical energy. None of this carpet will ever wind up in a landfill. After the event, all 45,000 pounds of carpet will be recycled into new carpet through our ReEntry 2.0 reclamation program." Along with the environmentally-friendly red carpet, MLB has called on Chevy, who will provide transportation for the players and their families on the red carpet in FlexFuel Chevy Silverados. In addition, MLB has implemented a series of measures to limit the game's carbon emissions, which include using post-consumer recycled content in its paper products and bio-based products, investing in renewable energy offsets, promoting recycling through NRDC "Green Teams" that will be at All-Star events and shuttling fans to certain events via hybrid buses. About Bentley Prince Street Defining style, color, quality and service for more than 25 years, Bentley Prince Street manufactures and markets award-winning broadloom and carpet tile products for commercial interiors across the globe. Bentley Prince Street is committed to sustainable commerce and innovations to integrate style and function with environmental practices through its Mission Zero(TM) goal of eliminating any negative impact it has on the environment by the year 2020. With the industry's most comprehensive vertical carpet manufacturing facility, the company maintains third-party certification to the ISO 9001 Quality Management System and the ISO 14001 Environmental Management System. Based in Los Angeles County, California, Bentley Prince Street is a subsidiary of Interface, Inc., a global provider of floorcoverings. For more information, please visit www.bentleyprincestreet.com About Natural Resources Defense Council The Natural Resources Defense Council (NRDC) is a national, nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting public health and the environment. Founded in 1970, NRDC has 1.2 million members and online activists nationwide, served from offices in New York, Washington, Los Angeles, San Francisco, Chicago and Beijing. For more information on how to green and event or organization, go to www.nrdc.org. On behalf of NRDC Ryan Witherell, 615-500-2733 email@example.com or Bentley Prince Street Jeanne Ouellette, 818-293-0505 firstname.lastname@example.org Copyright Business Wire 2008
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