HealthOpinVI: Recession Causing Stress, Tough Choices on Healthcare

Tue Jul 15, 2008 10:37am EDT

* Reuters is not responsible for the content in this press release.

Survey of 10,000 Shows Economic Fears Could be Harming America's
JERSEY CITY, N.J.--(Business Wire)--
With many Americans convinced that the country is officially in
the midst of a recession, some are turning to vices such as drinking,
smoking or eating to cope with this stress, according to's latest HealthOpin survey. is a
top ranked consumer health Web site and a main competitor to sites
like WebMD and Yahoo!Health.

   The survey, which polled 10,123 Americans, primarily women,
revealed that 83 percent believe that the current state of the economy
is causing more stress in their lives. To deal with this stress, 20
percent of survey respondents said they are turning to drinking,
smoking or eating, 25 percent said they are exercising more, 21
percent said they are working more, 5 percent said they are taking
more vacations and 21 percent said they are taking "other" measures to
deal with the pressure.

   The survey also asked respondents how the recession is affecting
the personal health choices they make. Forty-one (41) percent said
they are making fewer visits to the doctor, eight percent are having
fewer elective surgical procedures, 13 percent are cutting back on
their health insurance coverage levels, 22 percent are buying less
prescription medication and 16 percent said the recession is affecting
"other" personal health choices.

   "At a time when Americans are restricting their health care
related activities to cut costs, it's more important than ever to make
smart, informed decisions about managing stress," said Peter Burch,
Marketing and Sales SVP for Marketing Technology Solutions, the owner
of "A good place to start is on Web sites like
QualityHealth which offer a variety of facts, programs and ideas on
how to deal with anxiety without resorting to potentially destructive

   As the sixth installment in its "HealthOpin" poll series, polled its database of registered members between
July 8 and July 10, 2008, collecting responses from 10,123 consumers
interested in health matters. Survey respondents were 90 percent
female and 10 percent male, with the majority between the ages of 35
and 54. The survey's margin of error is +/- 3 percent.

   About Marketing Technology Solutions

   Marketing Technology Solutions (MTS) is a media and technology
company specializing in servicing health consumers and advertisers
through proprietary algorithms that simultaneously personalize health
content and target advertising based on a unique healthographic(TM)
consumer profile. Healthographics(TM) are a proprietary combination of
demographic and (age, gender, address) and consumers physical and
emotional health profile. Our healthographic profile has upward of 250
individual data points. MTS specializes in connecting clients' brands
with health-conscious consumers through data-driven patient education,
targeted customer acquisition, syndicated research, and
permission-based interactive marketing. MTS gains consumer insights
through its network of MTS owned Web sites,, and, whose 10 million members rely on the
sites for health and wellness news, tips, tools, support groups, and
patient education.

   According to May 2008 comScore, Inc., the global leader of
measurement in the digital world,, with
approximately 5.8 million unique visitors per month, ranks among the
most visited health sites on the Web.

For media:
Stephen Gilmore, 212-468-4056
For investors:
Peter Burch, 732-491-8043

Copyright Business Wire 2008