Sierra Sound Secures New Funding Round

Maker of Award-Winning "Made-for-iPod" Speakers Gains Second Round
Of Funds to Launch Additions to Smart Speaker Family
EL DORADO HILLS, Calif.--(Business Wire)--
Sierra Sound, a leader in Smart consumer electronics audio
solutions that bridge existing high-end sound designs with today's
cutting edge technology, today announced that the company will receive
its second round of funding from investors located in the Greater Bay
and Sacramento Valley area.

"Our iN Studio 5.0 speakers have been recognized as a leading-edge
product for today's electronics consumers," said Lamar Green,
President of Sierra Sound, LLC. "With this new round of funding,
Sierra Sound will expand on the family of smart speakers that started
with the iNStudio 5.0."

"Sierra Sound represents an impressive local company with great
potential," said Pete Bernadoni, Partner of Technology Funding, a
principle investor. "Their innovative product ideas are truly
indicative of what the current consumer market is looking for."

"Sierra Sound has built a profitable business with a unique
multinational company infrastructure," said Michael Foos, Partner at
B2B CFO, also a Sierra Sound investor. "They have focused their
efforts on the development and marketing of their acclaimed Smart
sound systems while outsourcing all of the other company functions.

Sierra Sound announced that the company intends to use the capital
raised to support marketing and sales efforts aimed at launching new
additions to the Smart Speaker family. The company's iNStudio 5.0 is
the flagship of that product line, which is unique in its ability to
bridge the gap between traditional audiophile speakers and new
portable speakers for digital music players by integrating a large
amount of functionality into a product that also produces a
surprisingly beautiful sound.

iNStudio 5.0 smart speakers are currently available from
www.sierrasound.com, www.amazon.com, www.pcmall.com, www.macmall.com,
www.jr.com (J&R Electronics), as well as a number of other audio
retailers. MSRP for a set of iNStudio 5.0 smart speakers is $299.

About Sierra Sound

Sierra Sound was founded in 2007 and is headquartered in El Dorado
Hills, California. The company's mission is to bring to market Smart
Speaker Systems that fully leverage the capabilities of digital music
systems. All Sierra Sound systems include built-in amplifiers and
integrated iPod docks.

Sierra Sound
Mark Bosse
916-320-6114
mcbosse@comcast.net
or
SSPR
Jo Moore
719-578-9044
jmoore@sspr.com

Copyright Business Wire 2008