YTB International Contemplates Implementation of Franchises

Company Considers Adopting Franchise Operating System in 2009

WOOD RIVER, Ill., July 15 /PRNewswire-FirstCall/ -- YTB International,
Inc. (OTC Bulletin Board: YTBLA) ("YTB" or the "Company"), a provider of
Internet-based travel booking services for travel agencies and home-based
independent representatives in the United States, Bermuda, the Bahamas, and
Canada, today announced that the Company is contemplating the replacement of
its referring travel agent ("RTA") business model with the implementation of a
franchise operating system, potentially in 2009. The Company expects that a
franchising model, if adopted, would facilitate the Company's expansion into
additional markets by providing more comprehensive training and a new
proprietary e-commerce platform.
Details regarding price, product offerings and the conversion plan are all
under consideration, but the Company anticipates that its existing RTA base
would be treated favorably under its forthcoming proposal. Scott Tomer, Chief
Executive Officer of YTB International, Inc. commented, "We have retained
iFranchise of Chicago to consult in the planning and development of the
franchise model and are excited about the potential impact on YTB's business."
If a franchising model is adopted, its distribution is expected to be managed
by the current marketing arm of the Company, YourTravelBiz.com, also known as
YTB.com
The iFranchise Group brings decades of experience to franchise development
and implementation efforts. Their consultants have worked with over 30 Fortune
2000 companies and with 98 of the world's top 200 franchisors as rated by
Franchise Times magazine. iFranchise has worked with clients such as
Blockbuster Video, Ace Hardware, and McDonald's.
About YTB International
Recognized as the 26th largest seller of travel in the U.S. for travel
sales reported in 2007 by Travel Weekly, YTB International, Inc. provides
Internet-based travel booking services for home-based independent
representatives in the United States, Puerto Rico, the Bahamas, Canada,
Bermuda, and the U.S. Virgin Islands.
The Company operates through three subsidiaries: YourTravelBiz.com, Inc.,
YTB Travel Network, Inc., and REZconnect Technologies, Inc. YourTravelBiz.com
focuses on marketing online travel websites through a nationwide network of
independent business people, known as 'Reps.' YTB Travel Network establishes
and maintains travel vendor relationships, processes travel transactions of
online travel agents and affiliates, collects travel commissions and pays
sales commissions. Each RTA directs consumers to the YTB Internet-based travel
website. The REZconnect Technologies division operates as a travel vendor
relationship management company and offers franchises of brick and mortar
travel agencies. For more information, visit http://www.ytbi.com/investor.
Statements about the Company's future expectations, including future
revenues and earnings, and all other statements in this press release other
than historical facts are "forward-looking statements" within the meaning of
Section 27A of the Securities Act of 1933, Section 21E of the Securities
Exchange of 1934, and as that term is defined in the Private Litigation Reform
Act of 1995. Such forward-looking statements involve risks and uncertainties
and are subject to change at any time, and the Company's actual results could
differ materially from expected results. The Company undertakes no obligation
to update forward-looking statements to reflect subsequently occurring events
or circumstances.
SOURCE YTB International, Inc.

Media, Marcia Dempsey, Director of Public Relations, YourTravelBiz.com,
+1-618-216-4646, mdempsey@ytb.com, or Investors, Garth Russell,
+1-212-896-1250, or Yemi Rose, +1-212-896-1233, both of KCSA Worldwide for YTB
International, Inc.