IDeaS Revenue Optimization Runs Its Entire Business in the Cloud With Salesforce.com

IDeaS Revenue Optimization Runs Its Entire Business in the Cloud With
Salesforce.com
Using the full suite of Salesforce CRM applications and more then six
applications from the AppExchange, IDeaS is delivering the power of Salesforce
to every employee around the world

SAN FRANCISCO, July 16 /PRNewswire-FirstCall/ -- Salesforce.com
(NYSE: CRM), the market and technology leader in Software-as-a-Service and
Platform-as-a-Service, today announced that IDeaS Revenue Optimization is
using the full suite of Salesforce CRM applications, along with partner
solutions from the AppExchange, to run its entire business in the cloud. Every
employee across sales, marketing, service and support, client services,
product management and R&D have access to Salesforce and able to leverage the
power and benefits of SaaS. The premier provider of enterprise revenue
management and optimization solutions, IDeaS helps leading hotels, airlines,
car parks, and transportation management companies worldwide to understand,
anticipate, and react to consumer behavior.
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IDeaS is one of the 43,600 companies of all sizes, industries and
geographies that comprised the salesforce.com customer base as of April 30,
2008. Revenue and subscribers will be recognized as the service is delivered.
"The customizability of Salesforce is incredible. We've modified the app
to align with all the intricacies of our business needs which are rooted in
the deployment of our products in a SaaS environment. Salesforce simplifies
our employee's lives -- a one stop shop for our internal business needs," says
Leyna Hoffer, business systems manager at IDeaS.
IDeaS has used salesforce.com's platform and applications to run their
entire business in the cloud. IDeaS used the Force.com platform to customize
salesforce.com's applications to their specific needs, including tracking
integration development with their many hospitality solution partners.
Additionally, IDeaS has used Force.com to integrate Salesforce CRM with a
number of internal business applications, including WebEx and IDeaS' client
and partner portals. IDeaS' 24/7 call center in India, along with account reps
scattered across the globe, leverages Salesforce Call Center -- using case
assignment, escalation, Web-to-case, and auto-response email functionality.
Finally, IDeaS also uses Salesforce Partners for a partner portal to manage
relationships with their distributors.
At IDeaS, managers turn to salesforce.com's AppExchange when they need a
new application or business tool. Any application from the software-as-a-
service marketplace can be installed and made accessible to IDeaS employees
with just a few clicks.
IDeaS has deployed several apps via the AppExchange, including:
-- Survey Administration, from Clicktools, to enable the client services
group to create and update information residing in Salesforce using surveys.
Customer responses to surveys are automatically updated in Salesforce and
linked to the corresponding contact.
-- Call Scripting, from salesforce.com, to provide scripts and coaching
tips designed to help IDeaS troubleshoot support issues. The application also
produces interactive scripts that can be customized with specific questions
for proactive customer calls. Answers are captured directly in the scripts and
automatically added to the appropriate contact records in Salesforce.
-- DreamTeam, from Dreamfactory, provides a solution for project
management, collaborative calendaring, and document management. DreamTeam is
fully native to the Force.com Platform, enabling a synchronized view of tasks,
events, contacts, users, documents, and folders.
-- EmployeeManager, from salesforce.com, provides IDeaS HR department with
a means to manage employees' personal and business information, track employee
performance reviews and compensation history, maintain employee growth and
store position-related data within salesforce.com.
-- EventForce, from salesforce.com, provides complete visibility to events
planned by the IDeaS team, including rich event session management.
-- InfoCenter, from Arrowpointe Corp. provides a mechanism for publishing
messages, FAQs, and links to Salesforce users.
"As a SaaS vendor ourselves, we understand the benefits of a solution that
provides information from a centralized source. Extending functionality of
Salesforce through the use of AppExchange, returns that much more on our
investment. We've implemented a strategic initiative which requires a check of
the AppExchange prior to any new business application purchases," states
Hoffer.
About IDeaS Revenue Optimization
IDeaS Revenue Optimization is the premier provider of enterprise revenue
management and optimization solutions and consulting. By providing
Forecasting, Optimization and Pricing solutions and services, coupled with
IDeaS' On Demand Software as a Service (SaaS) applications, IDeaS can help
make an immediate impact on company revenue and profitability.
IDeaS goal is to work hand-in-hand with clients to identify strategically
important, complex business problems and then develop unique revenue
management and optimization strategies that enable global organizations to
understand, anticipate and react to consumer behavior in order to maximize
company-wide revenue or profits.
Headquartered in Minneapolis, Minnesota, IDeaS maintains global
technology, support, sales and distribution offices in North & South America,
the United Kingdom, Europe, Africa, Middle East, Australia and Asia. For more
information, visit http://www.ideas.com.
About salesforce.com
Salesforce.com is the market and technology leader in Software-as-a-
Service (SaaS) and Platform-as-a-Service (PaaS). The company's portfolio of
SaaS applications, including its award-winning CRM, available at
http://www.salesforce.com/products/, has revolutionized the ways that
customers manage and share business information over the Internet. The
company's Force.com PaaS enables customers, developers and partners to build
powerful on-demand applications that deliver the benefits of multi-tenancy
across the enterprise. Applications built on the Force.com platform, available
at http://www.force.com/, can be easily shared, exchanged and installed with a
few simple clicks via salesforce.com's AppExchange marketplace available at
http://www.salesforce.com/appexchange/.
As of April 30, 2008, salesforce.com manages customer information for
approximately 43,600 customers including ABN AMRO, Dow Jones Newswires, Japan
Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any
unreleased services or features referenced in this or other press releases or
public statements are not currently available and may not be delivered on time
or at all. Customers who purchase salesforce.com applications should make
their purchase decisions based upon features that are currently available.
Salesforce.com has headquarters in San Francisco, with offices in Europe and
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM".
For more information please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce
and the "no software" logo are registered trademarks of salesforce.com, inc.,
and salesforce.com owns other registered and unregistered trademarks. Other
names used herein may be trademarks of their respective owners.
SOURCE Salesforce.com

Gordon Evans of Salesforce.com, +1-415-536-7608, gevans@salesforce.com/ /First
CallAnalyst: