Levolor(R) Launches All-New Custom Drapery Collection

Collection Marks First Time Levolor Offers Custom Drapery

HIGH POINT, N.C., July 16 /PRNewswire/ -- Levolor(R) Window Fashions, the
most recognized brand in the window décor industry, announces its entry into a
new category with the launch of an all-new custom drapery collection. The
collection focuses on designer style made easy by offering consumers an easy
1-2-3 shopping process, collection groupings by style and inspiration tips.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080716/NEW074 )
"The launch of the new custom drapery line rounds out our treatment
offerings making Levolor a total window décor destination," said Cessy Brown,
marketing communications manager for Levolor Window Fashions. "This addition
to our already robust collection of quality blinds, shades and drapery
hardware will help consumers confidently make a unique style statement with
the most trusted brand in the industry."
Beautiful Fabrics
Levolor's new custom drapery collection features 105 fabrics, including
traditional, eclectic, casual and contemporary patterns and designs. The line
includes 21 designer-inspired signature collections with trend-right colors
and patterns to complement a variety of home décor tastes. Sheer fabrics,
shimmering faux silks and linen blends round out the collection, offering
numerous window decor options. Up to 10 free swatches can be ordered at
www.levolor.com to make choosing the right fabric easy.
Numerous Styles
Consumers can choose from eight drapery styles, three valance options and
two cornice options within Levolor's new custom drapery collection. Drapery
style options range from the traditional goblet pinch pleat for a formal room
to a sleek and modern grommet drapery for a contemporary room. Every style
comes standard with a privacy liner at no additional cost.
Carefree Options
In line with offering the most beneficial options that Levolor's blinds,
shades and hardware provide to consumers, the new custom drapery collection
also features several useful options. Fabric tiebacks, two-color pieced
panels and fabric by-the-yard make it even easier for consumers to seamlessly
blend their window fashions into their already existing décor. Special order
Levolor drapery hardware, including a wood collection and metal traversing
rods with multiple finishes and finial options, also is available.
Levolor's new custom drapery collection is available at select retailers.
Consumers can visit Levolor.com to find retail locations in their area.
About Levolor Window Fashions
Founded in 1914, Levolor has set the standard in window fashions, design
innovation, product quality and customer satisfaction. Revolutionizing the
industry by being the first to offer cordless custom blinds, as well as being
the first to bring color to blinds, Levolor continues to pioneer window décor
and remains the most recognized name in the industry. Keeping the consumer
first and foremost, Levolor offers easy-to-use shopping tools such as an
online design studio, free swatching, and a 1-2-3-order process to reduce
category complexity. Products, including custom, stock and sizable blinds and
shades, basic and decorative drapery hardware and custom drapery, offer
consumers more options than ever to complete their windows. For more
information on Levolor visit www.levolor.com . Levolor is a Newell Rubbermaid
Company.
SOURCE Levolor Window Fashions

Lindsay Muller, +1-410-821-8220, lindsaym@imrecommunications.com, or Elizabeth
Walker, +1-856-988-0170, elizabethw@imrecommunications.com, both for Levolor
Window Fashions; or Cessy Brown, cessy.brown@Levolor.com, of Levolor Window
Fashions