Userplane Partners with Four Leading Community Platform Providers to Integrate Live...

Thu Jul 17, 2008 7:00am EDT

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Userplane Partners with Four Leading Community Platform Providers to Integrate Live Chat, IM and Presence

    Userplane's Rich Communications Applications to Enhance Social
 Media Sites Powered by KickApps, Small World Labs, Magnify and Pringo
SANTA MONICA, Calif.--(Business Wire)--
Userplane, the world's premier social software provider for online
communities and one of the largest global social media ad networks,
announced today that it has partnered with four leading online social
media platform providers to integrate Userplane applications to
enhance their offerings.

   The four providers - KickApps (www.kickapps.com), the leading on
demand social media platform; Small World Labs
(www.smallworldlabs.com), a proven enterprise social networking
provider; Magnify (www.magnify.net), a fast-growing video community
platform; and Pringo (www.pringo.com), an international leader in
private labeled online communities - will integrate Userplane's live
chat, instant messaging (IM) and presence functionality into their
respective platforms. Members of sites powered by these four platforms
can now engage in live text and audio/video conversations with each
other via Userplane's chat and/or instant messaging applications.
KickApps formally announced the relationship earlier this week.

   Today's announcement comes on the heels of news that Userplane has
partnered with ConVerdge (www.converdge.com) to integrate Userplane
applications as added core features to its Social Media Platform
solution. Mashable (my.mashable.com), the popular social networking
and social media news blog, will be the first community powered by
ConVerdge to benefit from the new partnership.

   "Real-time interaction and presence are fundamental to vibrant
social networking," said Michael Jones, CEO of Userplane and SVP of
AOL. "These communications building blocks are great ways for members
of online communities to grow their relationships with people that
share similar interests. Working with KickApps, Small World, Magnify
and Pringo, we look forward to helping web publishers of all sizes get
the most out of their social media sites.

   "Web publishers typically experience significant growth, once they
implement social media features like blogging, commenting, photo and
video sharing," Jones said. "Adding Userplane will give them the
ability to offer immediate communication between their members.
Successful integrations can drive even greater levels of engagement to
further fuel growth and sustained user participation."

   Through each platform's relationship with Userplane, the four have
integrated Userplane Webchat2 and Userplane Webmessenger2 as core
features of each platform. The Userplane chat and IM features are
available at no additional cost. Userplane shares advertising revenue
from the placement of non-intrusive, relevant advertising on the chat
and IM clients, across its platform partners.

   About Userplane

   A wholly owned subsidiary of AOL, Userplane is the world's premier
social software provider for online communities and operates one of
the top 30 largest social media ad network globally. The company's
hosted apps enable instant community and communication for websites of
any scale and audience - and support millions of users daily.
Userplane's social ad network offers a revenue-sharing solution that
serves up half a billion daily impressions atop social websites
reaching nearly 50M users monthly. Founded in 2001 by long-time
partners Michael Jones, Nate Thelen, and Javier Hall, Userplane - one
of the pioneers of the social web - is based in Santa Monica, Calif.

Media Contact:
Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com
818-990-5001

Copyright Business Wire 2008
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