Tatto Media Emerges as Key Player

SEATTLE--(Business Wire)--
Tatto Media, a leading behavioral performance ad network (BPAN),
today announced that it has been ranked the 23rd largest ad network
for the month of June by comScore, Inc., the leader in measuring the
digital world. Tatto Media's monthly reach now spans more than 52
million unique users and over 3 billion impressions.

Tatto Media's industry-leading behavioral targeting technology,
called "ADBEHAVIOR," analyzes millions of users' behaviors each day to
help advertisers target relevant messages to appropriate audience
segments. In turn, advertisers can easily run campaigns targeting the
exact demographic and user audience they wish to reach.

"Advertisers are actively seeking a company that can deliver
advanced true behavioral targeting solutions," said Lin Miao, CEO of
Tatto Media. "The ability for an advertiser to precisely target
somebody that is male and between the ages of 35-45 is a major
advantage. Tatto Media has introduced the most accurate and proven
behavioral targeting technology that will meet and exceed our
customers' most challenging needs."

The success of "ADBEHAVIOR" for both advertisers and publishers is
another step toward Tatto Media's goal of becoming the most effective
performance driven advertising solution available.

About Tatto Media

Tatto Media is the first and leading Behavioral Ad Network focused
on utilizing technology to produce immediate results. With proven
proprietary behavioral technologies and a growing premium network
serving over 3 billion impressions per month according to comScore,
Inc., Tatto Media is fast becoming a technology staple. Ranked number
23 by comScore, Inc. Tatto Media is on track to become the largest
global performance ad network, reaching more than 30% of the Internet
as of June 2008. Tatto Media is more than just another ad network; it
is introducing the next generation of behavior targeting technologies,
with advanced data analysis, that will meet and exceed our customers'
most challenging needs.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global
cross-section of approximately 2 million Internet users who have given
comScore permission to confidentially capture their browsing and
transaction behavior, including online and offline purchasing.
comScore panelists also participate in survey research that gathers
and integrates their attitudes and intentions. Using its proprietary
technology, comScore measures what matters across a broad spectrum of
digital behavior and attitudes and helps clients design more powerful
marketing strategies that deliver superior ROI. With its recent
acquisition of M:Metrics, comScore is also a leading source of data on
mobile usage. comScore services are used by over 950 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper
Association of America, Financial Times, ESPN, Fox Sports, Nestle,
Starcom, Universal McCann, the United States Postal Service, the
University of Chicago, Verizon Services Group and ViaMichelin. For
more information, please visit www.comscore.com.

Tatto Media
Lin Miao, 617-236-8005
info@tattomedia.com

Copyright Business Wire 2008