Former NFL Quarterback Drew Bledsoe "Doubles Back" to His Hometown Roots to Launch New Wine Project in Walla Walla
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WALLA WALLA, WA, Jul 21 (MARKET WIRE) -- Former NFL quarterback Drew Bledsoe today announced the launch of Doubleback, a new, estate-focused winery that will produce an ultra-premium red wine from fruit sourced from the Walla Walla Valley. The focus for Doubleback will be on wine quality, Bledsoe said, and to that end he has enlisted distinguished winemaker Chris Figgins of Leonetti Cellar and Figgins Enological as the consulting winemaker for Doubleback. "Chris Figgins was at the top of my list when I started to think about the perfect collaborator for this project," Bledsoe said. "Chris is recognized for producing top quality wines at Leonetti Cellar as well as for his meticulous attention to detail in the vineyard. He is exactly the right fit for us." Bledsoe said he and Figgins are committed to using only the best viticulture and winemaking practices to ensure that Doubleback will be one of the best bottles of wine you will drink. "When Drew first approached me about consulting on his wine project, it became obvious that he was committed to my key winemaking principles of having complete control over a world-class vineyard site," Figgins said. "We both agree that the relentless pursuit of quality at all levels has to be paramount to any other goals." Doubleback crushed fruit in 2007 and will release its first wine, an ultra-premium Cabernet Sauvignon, in 2010. The wine will be made with fruit from various well-known vineyards in the Walla Walla Valley. Bledsoe also announced his estate vineyard site, McQueen Vineyard, which was planted in the spring of 2008 in the southern reaches of the Walla Walla Valley. "The McQueen site is exceptional and located near some of the most famous vineyards in the Walla Walla Valley, including Seven Hills," Bledsoe said. "I'm confident that over time, we will be able to develop it into a vineyard that can compare to any in the world." Bledsoe said he expects to build a winery at the vineyard site in the next several years. While the first release of Doubleback now is in barrels and waiting patiently for its release in 2010, the company has set up a Web site, www.doubleback.com, to enable customers to register for a mailing list and to receive correspondence about the wine. Bledsoe, a native of Walla Walla, was an All-American quarterback at nearby Washington State University and was the No. 1 selection in the 1993 NFL draft. He played for 14 years in the NFL with the New England Patriots, Buffalo Bills and Dallas Cowboys before retiring in 2007. Bledsoe currently lives in Bend, Oregon, with his wife Maura and his four children. Since his retirement, he has been actively involved in many business ventures as well as community projects and philanthropic efforts. Media contacts: Heidi Wells firstname.lastname@example.org (509) 301-3477 Veronica White MWW Group for Doubleback email@example.com (206) 689-8505 Copyright 2008, Market Wire, All rights reserved. -0-
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