Cineplex Entertainment and RealD Sign Major Agreement for 175 3D Installations

TORONTO, ONTARIO, Jul 22 (MARKET WIRE) --
ATTN: BUSINESS AND ENTERTAINMENT EDITORS

Cineplex Entertainment (TSX: CGX.UN) and RealD announced today they have
signed a long-term agreement to install a minimum of 175 3D systems into
Cineplex Entertainment theatres across the country by December 2009
bringing RealD's committed screen count to well over 5,500. The
commencement of the RealD rollout is dependent upon Cineplex
Entertainment entering into a digital deployment agreement to begin the
conversion to digital projection.

"We are pleased to partner with RealD, the leader in 3D technology," said
Ellis Jacob, President and CEO, Cineplex Entertainment. "There is an
exciting slate of 3D films scheduled for release during the next 18
months that includes Jeffrey Katzenberg's Monsters vs. Aliens in addition
to about a dozen other 3D films and this agreement with allow us to
provide even more guests across the country with the most advanced
digital 3D movie-going experience possible."

"We are thrilled to be the 3D provider of choice for Cineplex
Entertainment," said Michael Lewis, Chairman and CEO, RealD. "The
partnership brings next-generation 3D to even more cinemagoers across
Canada." RealD is the global leader in 3D, with 90% of the worldwide
digital 3D market and 97% of the domestic market. RealD is the most
advanced digital 3D experience available in cinemas. The RealD cinema
experience is based upon visualization technology used by NASA and
Fortune 500 companies, and utilizes a circular polarization system to
create a vivid and immersive three-dimensional picture.

"2009 is truly shaping up to be the year of 3D, in which exhibitors and
film studios will join together to provide moviegoers with a bigger and
better experience at the theatre than ever before," said Jeffrey
Katzenberg, CEO of DreamWorks Animation (NYSE: DWA). "By this time next
year we will be closer than ever to seeing digital 3D become a mainstream
reality in theatres across North America."

"The good news just keeps coming as moviegoers get even more access to 3D
screens," said Bruce Snyder, President, 20th Century Fox Domestic
Distribution. "With Ice Age 3: Dawn of the Dinosaurs and James Cameron's
Avatar both being released in 3D next year, we're obviously committed to
the 3D format and couldn't be more excited about RealD's continued
expansion of its 3D technology and digitalization of theatres globally."

Cineplex Entertainment currently has 41 RealD 3D systems installed and
will begin the rollout of the remaining systems into its theatres later
this year to bring the total to 175. The majority of installations are
expected to be completed in time for the slate of 3D films being released
in 2009.

About RealD:

RealD is the global leader in 3D, bringing the most advanced digital 3-D
experience to cinemas worldwide. RealD's next-generation technology,
deployed across the world's largest 3D platform in 27 countries, provides
a stunningly realistic and immersive viewing experience beyond the usual
concepts of 3D cinema. The impact of 3D upon today's moviemaking has been
compared to the advent of color film when once there was only black and
white.

Beyond cinema, RealD is the worldwide inventor and provider of key
stereoscopic technologies used in science, manufacturing, marketing, and
other industries, with thirty years of scientific development behind its
systems. RealD's mission-critical 3-D visualization technologies are used
by organizations such as NASA, Pfizer, BMW, Boeing and more. For more
information, visit www.reald.com.

About Cineplex Entertainment LP:

Headquartered in Toronto, Canada, Cineplex Entertainment LP owns, leases
or has a joint-venture interest in 132 theatres with 1,337 screens
serving approximately 61 million guests annually. Cineplex Entertainment
LP is the largest motion picture exhibitor in Canada operating the
following brands: Cinema City, Cineplex Odeon, Coliseum, Colossus, Famous
Players, Galaxy, SilverCity and Scotiabank Theatres. The units of
Cineplex Galaxy Income Fund, which owns approximately 76% of Cineplex
Entertainment LP, are traded on the Toronto Stock Exchange (symbol
CGX.UN).

Contacts:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
(416) 323-6648
Email: pat.marshall@cineplex.com

Cineplex Entertainment
Georgia Sourtzis
Manager, Communications
(416) 323-6728
Email: georgia.sourtzis@cineplex.com

RealD 3D
BWR Public Relations
Gina Lang
(310) 248-6109
Email: glang@bwr-la.com

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