Journal Communications Reports June Revenue for Its Publishing and Broadcast Groups

MILWAUKEE--(Business Wire)--
Journal Communications, Inc. (NYSE:JRN) announced today that for
the sixth period ended June 29, 2008, total revenues for its
Publishing and Broadcast groups of $42.75 million decreased 6.4%
compared to $45.69 million reported for the sixth period ended July 1,
2007. For the sixth period 2008, advertising revenues of $36.07
million decreased 8.4% compared to $39.39 million for the 2007 sixth
period. Both periods contained 35 days.

Note that unless otherwise indicated, all comparisons are to the
sixth period ended July 1, 2007.

At the Publishing segment, revenues at the daily newspaper and the
community newspapers and shoppers totaled $23.22 million, down 8.6%
compared to $25.41 million. Advertising revenue was $16.53 million,
down 13.5% compared to $19.11 million. Circulation revenue of $5.02
million was up 0.2%. Other revenue of $1.66 million was up 28.3%.

At the daily newspaper, total advertising revenue was $13.17
million, down 15.6% compared to $15.60 million. Specifically, retail
advertising revenue was down 8.2%, classified advertising revenue was
down 22.1%, national advertising revenue of $0.47 million decreased
37.3% and direct marketing revenue of $0.38 million was down 29.0%.
Within classified advertising, the help wanted, real estate/rentals
and auto verticals were down 28.4%, 32.9% and 11.2%, respectively, and
the other vertical was up 5.3%. Circulation revenue at the daily
newspaper was $4.92 million. Other revenue at the daily newspaper of
$1.36 million was up 54.4% compared to $0.88 million primarily due to
the addition of new commercial printing customers. Total interactive
advertising revenue at the daily newspaper, which is reflected in the
various revenue categories, increased 3.0% to $1.29 million compared
to $1.25 million.

At the Company's community newspapers and shoppers operations,
total advertising revenue was $3.37 million, down 4.0% compared to
$3.51 million. This largely reflects declines in retail advertising
revenue (down 3.7%) and classified advertising revenue (down 4.4%),
primarily due to the challenging economy. Other advertising revenue
was $30,000. Circulation revenue at the community newspapers and
shoppers of $0.10 million increased 11.0%. Other revenue at the
community newspapers and shoppers of $0.30 million decreased 26.9%.

At the Broadcasting segment, total revenue at the Company's radio
and television stations of $19.54 million decreased 3.7% compared to
$20.28 million. At the television group, revenue decreased 2.5% to
$11.60 million compared to $11.90 million, largely from softness in
the Tucson, Ft. Myers and Milwaukee markets, partially offset by a
$0.19 million increase in political and issue advertising. At the
radio group, revenue of $7.94 million was down 5.3% compared to $8.38
million, reflecting softness in all of our radio markets except
Milwaukee and Omaha and a $34,000 decrease in political and issue
advertising.

Forward-looking Statements

This press release contains certain forward-looking statements
related to our businesses that are based on our current expectations.
Forward-looking statements are subject to certain risks, trends and
uncertainties, including changes in advertising demand and other
economic conditions that could cause actual results to differ
materially from the expectations expressed in forward-looking
statements. All forward-looking statements should be evaluated with
the understanding of their inherent uncertainty. Our written policy on
forward-looking statements can be found on page 1 of our most recent
Annual Report on Form 10-K and on page 18 of our most recent Quarterly
Report on Form 10-Q, each as filed with the Securities and Exchange
Commission.

About Journal Communications

Journal Communications, Inc., headquartered in Milwaukee,
Wisconsin, was founded in 1882. We are a diversified media company
with operations in publishing, radio and television broadcasting,
interactive media and printing services. We publish the Milwaukee
Journal Sentinel, which serves as the only major daily newspaper for
the Milwaukee metropolitan area, and 52 community newspapers and
shoppers in Wisconsin and Florida. We own and operate 35 radio
stations and 11 television stations in 12 states and operate an
additional television station under a local marketing agreement. Our
interactive media assets include more than 121 online enterprises that
are associated with our daily and community newspapers and television
and radio stations. We also provide a wide range of commercial
printing services - including printing of publications, professional
journals and documentation material - and operate a direct marketing
services business.

Tables Follow

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Journal Communications, Inc.
Publishing Segment Information (unaudited)
(dollars in thousands)

Publishing revenue by category:
----------------------------------------------------------------------

Sixth period of 2008 (A)
----------------------------
Community
Daily Newspapers
Newspaper & Shoppers Total
--------- ---------- -------

Advertising revenue:
Retail $7,670 $2,749 $10,419
Classified 4,642 589 5,231
National 474 -- 474
Direct Marketing 380 -- 380
Other -- 30 30
--------- ---------- -------
Total advertising revenue 13,166 3,368 16,534
Circulation revenue 4,919 101 5,020
Other revenue 1,357 304 1,661
--------- ---------- -------
Total revenue $19,442 $3,773 $23,215
========= ========== =======

Sixth period of 2007 (A)
----------------------------
Community
Daily Newspapers
Newspaper & Shoppers Total
--------- ---------- -------

Advertising revenue:
Retail $8,351 $2,855 $11,206
Classified 5,956 616 6,572
National 756 -- 756
Direct Marketing 535 -- 535
Other -- 36 36
--------- ---------- -------
Total advertising revenue 15,598 3,507 19,105
Circulation revenue 4,920 91 5,011
Other revenue 879 416 1,295
--------- ---------- -------
Total revenue $21,397 $4,014 $25,411
========= ========== =======

% Change % Change % Change
Daily CN&S Total
--------- --------- ---------

Advertising revenue:
Retail (8.2) (3.7) (7.0)
Classified (22.1) (4.4) (20.4)
National (37.3) N/A (37.3)
Direct Marketing (29.0) N/A (29.0)
Other N/A (16.7) (16.7)
Total advertising revenue (15.6) (4.0) (13.5)
Circulation revenue (0.0) 11.0 0.2
Other revenue 54.4 (26.9) 28.3
Total revenue (9.1) (6.0) (8.6)

Six periods of 2008 (B)
-----------------------------
Community
Daily Newspapers
Newspaper & Shoppers Total
--------- ---------- --------

Advertising revenue:
Retail $41,186 $14,079 $55,265
Classified 24,393 2,763 27,156
National 3,520 -- 3,520
Direct Marketing 1,634 -- 1,634
Other -- 195 195
--------- ---------- --------
Total advertising revenue 70,733 17,037 87,770
Circulation revenue 24,837 540 25,377
Other revenue 7,725 1,669 9,394
--------- ---------- --------
Total revenue $103,295 $19,246 $122,541
========= ========== ========

Six periods of 2007 (B)
-----------------------------
Community
Daily Newspapers
Newspaper & Shoppers Total
--------- ---------- --------

Advertising revenue:
Retail $43,511 $14,934 $58,445
Classified 31,132 3,067 34,199
National 4,320 -- 4,320
Direct Marketing 2,168 -- 2,168
Other -- 251 251
--------- ---------- --------
Total advertising revenue 81,131 18,252 99,383
Circulation revenue 25,525 584 26,109
Other revenue 6,461 2,060 8,521
--------- ---------- --------
Total revenue $113,117 $20,896 $134,013
========= ========== ========

% Change % Change % Change
Daily CN&S Total
-------- -------- --------

Advertising revenue:
Retail (5.3) (5.7) (5.4)
Classified (21.6) (9.9) (20.6)
National (18.5) N/A (18.5)
Direct Marketing (24.6) N/A (24.6)
Other N/A (22.3) (22.3)
Total advertising revenue (12.8) (6.7) (11.7)
Circulation revenue (2.7) (7.5) (2.8)
Other revenue 19.6 (19.0) 10.2
Total revenue (8.7) (7.9) (8.6)

(A) 2008 sixth period: May 26, 2008 to June 29, 2008.
2007 sixth period: May 28, 2007 to July 1, 2007.
(B) Six periods of 2008: December 31, 2007 to June 29, 2008.
Six periods of 2007: January 1, 2007 to July 1, 2007.

NOTE:
Publishing segment information is provided to facilitate comparison of
our publishing segment results with those of other publishing
companies and is not representative of the overall business of
Journal Communications or its operating results. The revenues for the
period are not necessarily indicative of the results that may be
expected for the fiscal year ending December 28, 2008.

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Journal Communications, Inc.
Broadcasting Segment Information (unaudited)
(dollars in thousands)

Broadcasting revenue by radio and television:
----------------------------------------------------------------------

Sixth period of 2008 (A) Sixth period of 2007 (A)
------------------------- -------------------------

Television Radio Total Television Radio Total
---------- ------ ------- ---------- ------ -------

Revenue $11,598 $7,941 $19,539 $11,896 $8,384 $20,280
========== ====== ======= ========== ====== =======

% Change % Change % Change
Television Radio Total
---------- --------- ---------

Revenue (2.5) (5.3) (3.7)

Six periods of 2008 (B) Six periods of 2007 (B)
--------------------------- ---------------------------

Television Radio Total Television Radio Total
---------- ------- -------- ---------- ------- --------

Revenue $64,936 $37,860 $102,796 $67,535 $40,190 $107,725
========== ======= ======== ========== ======= ========

% Change % Change % Change
Television Radio Total
---------- --------- ---------

Revenue (3.8) (5.8) (4.6)

(A) 2008 sixth period: May 26, 2008 to June 29, 2008.
2007 sixth period: May 28, 2007 to July 1, 2007.
(B) Six periods of 2008: December 31, 2007 to June 29, 2008.
Six periods of 2007: January 1, 2007 to July 1, 2007.

NOTE: Broadcasting segment information is provided to facilitate
comparison of our broadcasting segment results with those of other
broadcasting companies and is not representative of the overall
business of Journal Communications or its operating results. The
revenues for the period are not necessarily indicative of the results
that may be expected for the fiscal year ending December 28, 2008.

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Journal Communications, Inc.
Paul M. Bonaiuto
Executive Vice President and Chief Financial Officer
414-224-2728

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