Get an Instant Overview of the Russian Press Advertising Market

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/127718/snapshots_russia_p)
has announced the addition of the "Snapshots Russia Press Advertising
2008" report to their offering.

Snapdatas Snapshots Russia Press Advertising 2008 provides 2007
year-end market size data, with 2008 estimates, 5 years of historical
data and five-year forecasts. The Snapshots report gives an instant
overview of the Russian press advertising market and covers newspaper
and magazine press advertising. Market value is based on advertising
expenditure. The data is supplied in both graphical and tabular format
for ease of interpretation and analysis. The Snapshots Russia Press
Advertising 2008 forms part of Snapdatas Media industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main
findings of the report (market size, market shares and market
forecasts)

Market size

Market size is the measure of the total value or volume of a
particular product sold in a particular length of time. In our case it
is the total amount of the market covered by a title in the last whole
year, for example, in UK Beer 2005, all the beer consumed in the UK in
2004. The aim of the report is to tell how much of the product was
consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product
categories, ideally by value and volume. For example: the yoghurt
market can be segmented into: drinking yoghurt, flavoured yoghurt and
natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place
and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total
Market Volume

Market Share by Value - each competitor's share of the total
Market Value

Distribution

This measure of the market relates to the different distribution
channels to market for each product. The distribution can include the
following channels

Consumer Goods example:

- Supermarket

- Hypermarket

- Discount Store

- Corner shop

- Internet

- Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate

Exchange rate

Forecasts

All market forecasts are based on statistical forecasting
techniques based on historic performance (linear extrapolation of the
market size, based on the five-year historical growth). These
statistical tools are supplemented with qualitative parameters such
as: industry expectation/opinion. Socio-economic drivers, new product
development, technological advances, expected levels of market
saturation etc.

Please find below an explanation of general terms used throughout
Snapshot reports:

CAGR = compound annual growth rate. This is a formula to measure
the annual growth rate of a market over a period of several years.
CAGR growth rate is the constant percentage rate at which a market
would have to grow, year on year, to reach its current value (y) from
the value in a base year (x). Compared to average growth rate this is
a more representative measure of growth. CAGR is calculated using the
formula ((y/x)caret(l/n))-1 where 'caret' denotes 'to the power of', y
is the value of the market in the final period covered, x is the value
in the first year and n is the number of years included in the
calculation.

Market Value = All market values are expressed at either retail
selling prices (RSP) or other measures as specified in the reports.

Market Volume = All market volumes are expressed in the unit
relevant to the market researched (i.e. kg, litres etc.)

Further Sources

In this section we include important websites such as trade bodies
or trade associations relevant to the market. All sources whose data
we have used in the report and who have given us permission to use
their data are represented here.

All secondary sources in local and global languages are scoured,
from government statistics to trade magazines. As the Snapdata model
is unique as a product and non-competitive to specialist publishers,
the company has also been able to develop strong relationships with
companies such as Gartner and ACNielsen, who provide secondary data
points to cross check research.

Snapdata aims for 3 to 4 data points for each table, and no
secondary data point will be used without written permission from the
original source, which not only verifies the quality, but also
provides the integrity to use the data. Once all secondary sources
have been exhausted, the language specialist researcher will then
complete semi-structured telephone interviews with the major companies
in the industries to cross check and verify all data available.

Benefits of the Snapshots Reports

The Snapdata product range is designed to save time for clients by
providing an industry data overview, market size, shares and
forecasts; verified with full sourcing.

Easy to search, quick to access, and clear and concise to use:
Snapdata reports can save 40% of resources in those early stages of a
project. Sometimes just a report from the Snapshots Series is all that
is required for an internal client's first request. But when the
project develops, the reports also help your internal research team
prepare a fuller picture for their end-users utilizing the further
sources provided in each report for industry drivers and analytical
information, enabling them to provide a more detailed document based
on solid figures but tailored to the end-users' requests.

For more information visit
http://www.researchandmarkets.com/research/127718/snapshots_russia_p

Research and Markets
Laura Wood, Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716
press@researchandmarkets.com

Copyright Business Wire 2008