FETCH! Pet Care Commences New York Operations, Seeks Rapid Franchise Expansion

BERKELEY, CA, Jul 22 (MARKET WIRE) --
FETCH! Pet Care (www.fetchpetcare.com), the nation's largest pet care
brand offering professional pet sitting and dog walking services, with
locations in 34 states across the U.S., today announced it has
established its initial presence in New York City, and is currently
operating numerous flagship franchise locations in New York State's
Westchester, Orange, Suffolk and Monroe Counties.

Despite a sluggish U.S. economy, annual spending on pets is expected to
hit $52 billion next year, and the demand for notoriously recession-proof
pet care services is at an all-time high, irrespective of economic
conditions. Indeed, FETCH! Pet Care has set its sights on the Big Apple
to provide coverage to the most concentrated population of pet owners in
the United States, with the company now actively seeking franchisees to
open any of the 150+ available locations in the widely available New York
City and Tri-State area territory over the next two years.

"We decided to dramatically expand into New York City and the Tri-State
area based not only on the high density of the pet population, but also
the high incidence of residents with long work commutes and demanding
jobs that require extended time away from home," said Paul Mann, FETCH!
Pet Care founder and CEO. "The region also boasts a highly enthusiastic,
energetic, self-motivated and business savvy demographic of
entrepreneurs, which are common characteristics of the most successful
FETCH! Pet Care franchisees."

"Our company has already positively impacted the U.S. pet care industry,
and we intend to significantly extend our reach into New York City and the
Tri-State area where there is a glaring discrepancy between the demand for
reliable pet care and both the lack of quality and quantity of
professional service providers. This amid a marketplace still largely
comprised of small 1-2 person operations that cover a limited geographic
area, book up quickly, and are often unavailable when needed," Mann
noted. "And, with so many territories currently available in the region,
there is tremendous opportunity for enterprising pet lovers."

FETCH! Pet Care offers a humane alternative to kennel boarding and daycare
facilities with a range of at-home services that meet every need and
budget, including boarding and daycare in the sitter's home, overnight
sitting or daily visits in the client's home, private and group dog walks,
pet taxiing, and miscellaneous home care.

The company offers a turnkey, home-based professional pet care franchise
system developed specifically for full-time, serious business operators in
the fun, rewarding and proven "recession proof" pet care industry. The
franchise fee to open a FETCH! Pet Care location is $12,000 for a
protected territory of 50,000 households. Additional first year
investment costs range from $8,000 to $24,000. A typical location employs
about 35 pet sitters on staff, which varies based on the concentration of
pets within each market.

FETCH! Pet Care has received much notoriety based on its explosive
franchise growth throughout the U.S. Entrepreneur magazine included FETCH!
Pet Care in its 2007 feature "7 Hot Businesses That Can Make You Rich,"
named the company among its coveted "Franchise 500" in both 2007 and 2008,
and in January 2008 ranked the company as the nation's 24th Top New
Franchise, 89th Top Home-Based Franchise and 73rd Low-Cost Franchise.
FETCH! Pet Care has also been featured in Small Business Opportunities
magazine's top 20 "Boom Businesses" to get into in 2007 and named among
Pet Product News International's "25 to Watch in 2007."

Those interested in the FETCH! Pet Care franchise opportunity may access
additional information online at http://www.fetchpetcare.com/franchise.

About FETCH! Pet Care, Inc.

Founded in 2002 and with over 1,700 service areas across the United
States, FETCH! Pet Care is the pet sitting industry market leader -- the
new face of pet care in the 21st century. The company offers a humane
alternative to kennel boarding by providing loving, in-home overnight
and/or daily care to any kind of pet in the most professional and
reliable manner possible. FETCH! Pet Care's carefully selected, screened
and trained pet sitters and dog walkers, who are all pet owners
themselves, have serviced over 13,000 clients this past year alone. For
franchise information or to find a location near you, visit the company's
Web site at www.FetchPetCare.com or call the corporate office at
1-866-FETCHME.

CONTACT:
Merilee Kern
President
Kern Communications
858-577-0206
Email Contact

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