True Religion to Report Second Quarter Results on August 6, 2008

VERNON, Calif.--(Business Wire)--
True Religion Apparel, Inc. (Nasdaq:TRLG) today announced that the
company will release its second quarter financial results after the
market closes on Wednesday, August 6, 2008. Jeff Lubell, Chairman and
Chief Executive Officer, Michael Buckley, President and Pete Collins,
Chief Financial Officer of True Religion's management team will host a
conference call that afternoon at 4:30 p.m. ET (1:30 p.m. PT) to
discuss the financial results and answer questions.

The conference call will be available to interested parties
through a live webcast at www.truereligionbrandjeans.com. Please visit
the Web site and select the "Investor Relations" link at least 15
minutes prior to the start of the call to register and download any
necessary software.

A telephone replay of the call will be available for approximately
one week following the conclusion of the call by dialing (800)
406-7325 (domestic) or (303) 590-3030 (international) and entering
passcode: 3902934.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium
aspirational brand. The company designs, manufactures and markets True
Religion Apparel products, including its premium True Religion Brand
Jeans. Its expanding product line, which includes high quality
distinctive styling and fit in denim, sportswear, and licensed
products, may be found in premium department stores and boutiques in
50 countries around the world, including the United States, Canada,
Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece,
Italy, Mexico, Australia, South Africa and China. For more
information, please visit www.truereligionbrandjeans.com.

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer, 323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster, 310-954-1115

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