buySAFE Shopping Advisor Launched

Easy-to-use Downloadable Desktop Application Provides Consumers
Comprehensive Safe and Secure Internet Shopping
ARLINGTON, Va.--(Business Wire)--
buySAFE, Inc. today announced the public beta launch of the
buySAFE Shopping Advisor, a new Internet shopping tool that enables
consumers to shop online safely and securely. The buySAFE Shopping
Advisor provides objective ratings on every U.S.-based eCommerce
website -- so consumers have the information they need to make safe
and informed online shopping decisions - and it provides exclusive
access to a unique safe shopping channel where every purchase is
automatically guaranteed up to $25,000 and identity theft protected -
at no cost.

The buySAFE Shopping Advisor is a free desktop application that
can easily be downloaded and installed at http://www.buySAFE.com. It
integrates directly into the Web browser and provides two important
security features: the Safe Shopping Rating and the Safe Shopping
Portal.

Safe Shopping Rating

The Safe Shopping Rating instantly identifies the finest online
businesses in the search results of every major search engine (Google,
Yahoo, MSN and eBay) so that shoppers know which merchants they can
trust before they click on the site links. Consumers face four primary
trust and security threats when buying online: 1) theft of personal
information during transmission to a merchant's website, 2) theft of
personal information stored at the merchant's website, 3) the
merchant's misuse of the personal information provided and 4) the
merchant not delivering on the stated terms of sale (merchant
non-performance). The Safe Shopping Rating objectively assesses each
merchant's use of the best practices that address these four serious
trust and security threats to which every online shopper is exposed.
When a merchant has adopted these best practices, a shopper can buy
with complete confidence.

The Safe Shopping Rating specifically looks at these four
cornerstones of shopper protection and summarizes the merchant's use
of them in an easy-to-understand rating:

-0-
*T
1. SSL Encryption: Is a valid SSL in use to ensure secure data
transmission?
2. Website Security: Is the merchant's website regularly
inspected for security vulnerabilities?
3. Privacy: Is there a published privacy policy describing how
the merchant will protect personal information?
4. Bonded Shopping: Is the merchant bonded so the shopper can
trust the merchant will perform as promised and that the
purchase can be fully guaranteed?
*T

Safe Shopping Portal

The Safe Shopping Portal provides shoppers with the world's first
comprehensively safe and secure shopping experience across the
Internet.

Consumers can buy any product via the Safe Shopping Portal
confident that each and every purchase will automatically be
guaranteed with a bond of up to $25,000, and be protected with
comprehensive identity theft insurance for 30 days, all at no cost.

The Safe Shopping Portal also features product inventory
exclusively from Bonded Merchants, which are inspected, monitored
daily and committed to providing their customers an outstanding online
shopping experience. These are merchants that shoppers can trust to
deliver as promised, every single time - guaranteed.

The Safe Shopping Portal is accessible by clicking on the buySAFE
Shopping Advisor in the Internet browser.

"buySAFE's mission is to make every internet shopping experience
safe, reliable and trusted. Achieving this lofty goal requires arming
internet shoppers with better information so they can make smart and
safe buying decisions and eliminating major types of risk, like
merchant non-performance through bonding," said buySAFE CEO Jeff
Grass. "buySAFE Shopping Advisor marks the beginning of a new era in
online shopping as the Safe Shopping Rating is the only trust rating
solution available today that comprehensively addresses all of the
trust and security threats internet shoppers face. And the Safe
Shopping Portal provides the world's only virtually risk-free shopping
channel where shoppers can buy from thousands of online merchants with
complete confidence, knowing every purchase is fully guaranteed and ID
Theft protected."

About buySAFE, Inc.

Backed by the strength of underwriters Liberty Mutual, Travelers,
and ACE, buySAFE partners with online merchants to provide their
buyers trusted, risk-free shopping. buySAFE inspects online merchants,
monitors their performance and bonds their shoppers' purchases up to
$25,000. Over 17 million guaranteed purchases from over 3,000
merchants prove that Bonded Merchants enjoy increased sales and
profitability by providing their customers a more confident online
shopping experience. buySAFE's browser-based Shopping Advisor provides
Internet users virtually risk-free shopping across the Internet.

For more information: http://www.buysafe.com/

Atomic PR
Cara E. Porchia, 415-244-2059
cara@atomicpr.com

Copyright Business Wire 2008