Newell Rubbermaid's Goody Luxe Hair Accessories Unite Style and Technology to Solve...

Newell Rubbermaid's Goody Luxe Hair Accessories Unite Style and Technology to
Solve Common Consumer Frustrations
StayPut Hold technology offers lasting hairstyles for active lifestyles

ATLANTA, July 22, 2008 /PRNewswire-FirstCall/ -- Newell Rubbermaid's
(NYSE: NWL) Beauty & Style global business unit today announced the launch of
Goody Luxe(TM), a premier line of hair jewelry designed to address global hair
trends while offering consumer-desired functional benefits previously not
available in this category. Equipped with StayPut Hold(TM) technology, the
Luxe Collection holds steady at the office and on the town to resolve the most
common frustration women experience with hair jewelry -- it slips or falls
from their hair -- while adding a touch of timeless sophistication.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080722/CLTU010 )
Historically, hair jewelry has been reserved for special occasions, such
as weddings and holiday parties. However, Goody brand managers have found that
many women now wear hair jewelry at least once per week as an affordable way
to add style to everyday attire. Extensive consumer research and focus groups
with female consumers in their 20s, 30s and 40s highlighted an innovation
opportunity in the growing hair jewelry segment. Consumers indicated a desire
for distinctive, well-made hair jewelry in classic styles appropriate for
everyday wear and special occasions. They also expressed disappointment with
current hair jewelry offerings, where metals and embellishments often mean
additional weight that is not only uncomfortable to wear but is also prone to
slip from the hair. In fact, 89 percent of consumers studied cited experiences
with accessories that were too heavy, of poor quality or slid out of the hair.
"The Goody Luxe Collection addresses a trend toward hair jewelry that is
being embraced by women across the globe, whether in the U.S., Europe, China
or Mexico," said A.J. Ross, president of Newell Rubbermaid's Beauty & Style
global business unit. "Our female consumers continue to seek affordable
luxuries to add sophistication to their wardrobes, and they trust our Goody
brand, with more than 100 years of hair products experience, to meet their
needs with products like Luxe that are on trend and offer real performance
benefits."
To solve consumer concerns with slipping, many of the products in the
Goody Luxe Collection combine the elegance of hair jewelry with Goody's
patented StayPut Hold technology. StayPut Hold grip technology provides a
secure hold that prevents accessories from sliding out of hair during
activities but is gentle enough to remove without snagging. It was first used
in a line of Goody hair accessories for athletes and active women. In the Luxe
Collection, StayPut creates a strong hold so wearers can work, play or dance
without worrying about mussed hair styles or lost hair accessories.
The Luxe Collection is comprised of a variety of high-quality barrettes,
fashion combs, headbands and ponytailers in four styles: Vine, Deco, Antique
and Starburst. They range from classic to modern and capture the crisp, sleek
lines of art deco, the charm and romance of vintage jewels, the whimsy and
light of the constellations and the flourishing expressions of vines and
blooms. The Goody Luxe Collection is now available at leading food, drug and
mass market retailers in the U.S. and Asia with a suggested retail price
ranging from $2.99 to $6.99. Luxe will be available in Europe, Mexico and
Australia later this year.
About Newell Rubbermaid
Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of
consumer and commercial products with sales of over $6 billion and a strong
portfolio of brands, including Rubbermaid(R), Sharpie(R), Graco(R),
Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R), Dymo(R),
Waterman(R), Parker(R), Goody(R), Bernzomatic(R) and Amerock(R). The company
is headquartered in Atlanta, Ga., and has approximately 22,500 employees
worldwide.
This press release and additional information about Newell Rubbermaid are
available on the company's Web site, www.newellrubbermaid.com.
NWL-PR
SOURCE Newell Rubbermaid Inc.

Nancy O'Donnell, Vice President, Investor Relations, +1-770-407-3994, or
Connie Bryant, Manager, Public Relations, +1-770-407-3671, both of Newell
Rubbermaid Inc.