Sportgenic(TM) Releases White Paper on ''Ad Networks--and How to Choose Them''

SAN FRANCISCO--(Business Wire)--
Sportgenic(TM), a digital media and technology company dedicated
to connecting marketers with sport enthusiasts, today announced the
availability of a white paper titled "Ad Networks--and How to Choose
Them." Available at no cost to digital media professionals and online
marketers, the paper explains what ad networks are, the roles they
play for advertisers, and the key market segments of the business. It
also includes a handy, "one-sheet" of assessment questions that
marketers and buyers can use to qualify an ad network.

"The growth of ad networks is changing the face of digital media
and providing invaluable opportunities for online marketers," said
Robert Tas, Sportgenic CEO and author of the paper. "As the number of
ad networks has increased, so too has the degree of specialization in
the category. But the basic concept--aggregating impressions across
sites so that marketers have an easier way to reach consumers and
avail themselves of better targeting and executional knowledge--has
remained the same. That's what this paper is all about."

While The New York Times recently reported that there are over 200
ad networks operating in 2008, other Internet sources put the number
closer to 400. Regardless, advertisers have a wealth of options to
choose from, and finding the right networks for their business can be
a challenge. This paper offers valuable insight and industry
expertise--including a simple checklist--on what to look for in an ad
network partner.

The paper also discusses the inherent value of vertical networks,
to both online publishers and advertisers, including quality content,
passionate audience, and custom programs and unique insights.
Furthermore, some vertical ad networks have amassed huge audiences
that help mitigate the reach advantage of horizontals.

Tas adds: "Reaching passionate consumers when they are receptive
to messages can make an enormous difference in the success of
marketing programs. We believe vertical ad networks will continue to
play a vital role in connecting advertisers to their core target
audiences."

To download a copy of this white paper, click here:
http://www.sportgenic.com/documents/document_4.pdf.

About Sportgenic

Sportgenic(TM) represents the buying power of millions of sport
enthusiasts looking for people, products and information online. The
company represents a network of highly engaging medium and long tail
websites, including specialty sites, training resources, social
networks, and uber-fan sites. Sportgenic connects marketers with
engaged and passionate consumers via proprietary technology, ad
targeting and deep domain expertise.

Sportgenic has consistently been listed amongst the top 10 sports
networks on comScore in sports since November 2007. (comScore Media
Metrix Sports category media sets with duplication.) The company is
headquartered in San Francisco, CA. For more information call
415-983-2301 or visit www.sportgenic.com.

Sportgenic is a registered trademark of Sportgenic, Inc.

Lyman Public Relations
Carm Lyman, 707-256-3834
carm@Lymanpr.com

Copyright Business Wire 2008