Thousands of Fans Vote Boynton Beach, Fla. Man Winner of McDonald's(R) Big Mac(R)...

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Tue Jul 22, 2008 8:01am EDT

Thousands of Fans Vote Boynton Beach, Fla. Man Winner of McDonald's(R) Big
Mac(R) Chant-off on MySpace
Winner's Remix of Famous Jingle Contest to Be Featured in National McDonald's
TV Commercial

OAK BROOK, Ill., July 22 /PRNewswire/ -- And the winner is
... fans of the famous McDonald's Big Mac chant have spoken on MySpace.  Jason
Harper of Boynton Beach, Fla., selected from more than 1,000 entrants in the
Big Mac Chant-Off online consumer casting call, will soon have his remix
featured in a national McDonald's TV commercial, scheduled to air at the end
of July.
    Harper, 29, submitted his winning rendition of the popular Big Mac Chant
"Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a
sesame seed bun" through a multi-platform online casting call that launched on
www.MySpace.com/BigMacChant on June 16.  Harper's entry garnered 47 percent of
the more than 12,000 fan votes online.
    "Although my remix is simple, it's very memorable. I had a vision of music
on a grand scale like a whole stadium of people chanting in unison," said
Harper, a former quality assurance manager who left his job in January to
pursue music full time.  "This is an unbelievable opportunity and I'm so happy
and grateful that my remix was chosen to be featured in a national McDonald's
TV commercial. I'm lovin' it!"
McDonald's invited customers to participate in its "Big Mac Chant-Off,"
which challenged participants to add a fresh spin to the company's famous Big
Mac jingle, originally introduced in 1974.  Contestants were asked to upload
submissions in one of five musical genres, including country, rock, hip-hop,
R & B, or Latino to the Web site.  A select panel of judges in the music and
recording industry narrowed the entries down to five finalists, with fans
deciding the winner.
    "We have seen a tremendous response from customers who share the same
enthusiasm we have for our signature Big Mac," said Neil Golden, chief
marketing officer, McDonald'sUSA.  "This national casting call produced many
fun, innovative renditions of the Big Mac Chant and we are excited to have
this fresh music twist to add to our national advertising."
    The national casting call rounds out the year-long anniversary celebration
of the sandwich, which began last August with the opening of the McDonald's
Big Mac Museum Restaurant in North Huntingdon, Pa.
    Jim "MJ" Delligatti, one of McDonald's founder Ray Kroc's earliest
franchisees, invented the Big Mac sandwich in his Uniontown, Pa. restaurant
and introduced it for 45 cents in 1967.  The Big Mac quickly gained popularity
and was introduced on McDonald's national menu in 1968.
    Today, McDonald's sells more than 500 million Big Mac sandwiches each year
in America alone.  The sandwich is served in more than 100 countries.  As part
of McDonald's Beijing Olympic Games activities, the company will host a Big
Mac building skills competition and media event on August 7 to celebrate the
chain's top-performing restaurant employees from around the world.
    About McDonald's
McDonald'sUSA, LLC is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality ingredients to
millions of customers every day.  More than 80 percent of McDonald's 13,700
U.S. restaurants are independently owned and operated by local franchisees.
For more information about McDonald's visit www.mcdonalds.com.  For more
information on the Big Mac including historical facts, commercials and high
resolution images, visit www.mcdepk.com/yousowantone.
    For more information contact:
    Molly McKenna, McDonald's USA
    630-623-6593

    Jana Rhodes, GolinHarris
    312-729-4221

SOURCE  McDonald'sUSA, LLC

Molly McKenna, McDonald's USA, +1-630-623-6593; Jana Rhodes, GolinHarris,
+1-312-729-4221
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