Responsys and richrelevance Partner to Optimize Email Marketing Campaigns Through Personalization

SAN BRUNO, CA and SAN FRANCISCO, CA, Jul 22 (MARKET
WIRE) --
Responsys, a leading global provider of on-demand email and marketing
automation solutions, and richrelevance(TM), the exclusive provider of
next-generation personalized recommendations for eCommerce businesses,
today announced a partnership to help marketers use personalization to
optimize email campaigns. Through the integration of the Responsys
Interact platform with richrelevance's cutting edge richmail(TM) product,
marketers can now add personalized product recommendations to email
communications in order to provide an individualized experience based on
each customer's intent and behavior. Marketers can also build and
strengthen customer relationships while enhancing email with
recommendations that are the absolute best at driving increased conversion
and higher sales.

"richrelevance has one of the most innovative personalization platforms in
the eCommerce market," said Jeff Clayton, Vice President, Strategic
Alliances, Responsys. "We are committed to partnering with companies that
can enhance the effectiveness of our customers' marketing campaigns -- and
richrelevance brings proven value in personalization to our customers."

The joint offering was developed to optimize the effectiveness of email
marketing campaigns through the delivery of highly relevant and targeted
messages that reflect a customer's own goals and preferences. Marketers
can now automatically add the best individualized recommendations to email
purchase confirmations, shipping confirmations and general marketing
communications based on the behavior of the shopper, similar shoppers, and
past web site behaviors. All messages are synchronized so that the
customer is presented with a consistent message in every channel.

"We're pleased to partner with Responsys to help retailers effectively use
email to create a unique shopping experience for every customer," said
David Selinger, Chief Executive Officer and Founder of richrelevance, who
previously led Amazon's Personalization R&D team to deliver a 25% profit
increase through recommendations. "By enhancing emails with the best
personalized product recommendations, marketers can bring customers back
to the site -- which in turn boosts incremental sales and loyalty for the
retailer."

This partnership gives marketers access to best-of-breed providers with
unparalleled expertise in on-demand technology. In head-to-head split
tests, richrelevance recommendations increased sales per visitor by 10-15%
higher than collaborative filtering-based recommendations. Responsys, in
turn, was recently ranked number one for enterprise marketers in the March
2008 JupiterResearch Email Marketing Buyer's Guide, and Forrester Research
ranked Responsys a Leader in the December 2007 Forrester Wave(TM): Email
Marketing Service Providers, Q4 2007.

About Responsys

Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, direct
mail, and mobile channels. Since 1998, Responsys' hosted solutions have
served as proven alternatives to expensive, on-premise marketing software,
helping companies across industries improve the efficiency, effectiveness,
and profitability of global marketing operations. Responsys leverages
proven methodologies, current best practices, and open technology to offer
marketer-centric products and services designed to drive the fastest
return on investment (ROI) in the marketing industry. Headquartered in
San Bruno, California, Responsys is trusted by leading brands such as 24
Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche
Lufthansa, Intrawest, KeyBank, Lands' End, LEGO, Liz Claiborne, PETCO,
and Salesforce.com. Responsys is recognized as a market category leader
by Forrester Research and JupiterResearch in their most recent
evaluations. For more information, visit http://www.responsys.com.

About richrelevance

richrelevance powers next-generation merchandising and personalized
recommendations on eCommerce sites, optimizing every stage of the shopping
experience from homepage to follow-up emails. The company's product
outperforms collaborative filtering solutions through use of more than
fifteen recommendation types combined with transparent messaging,
continuous optimization, and merchandiser controls. The company is
privately held and headquartered in San Francisco, California.

Responsys(R), Responsys Interact(R), Individualized Lifecycle
Marketing(TM) and Engage at Every Stage(TM) are trademarks of Responsys
Inc. All other trademarks and registered trademarks are the properties of
their respective owners.

Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact

Copyright 2008, Market Wire, All rights reserved.

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