Futura Loyalty Group Announces Aeronote Sales Agent Relationship With Aeroplan

TORONTO, ONTARIO, Jul 22 (MARKET WIRE) --
The Futura Loyalty Group Inc. (TSX VENTURE: FUT) (the "Company") today
announced it has entered into a partnership with Groupe Aeroplan Inc.
("Aeroplan") to act as a sales agent for the Aeronotes product line to
small, medium businesses in specific merchant categories on a national
basis.

The Company has recently begun to focus its growth efforts on a market by
market basis, targeting the small-medium size business sector and
securing clusters of reward-issuing local merchants in each market. The
relationship with Aeroplan is expected to accelerate the merchant sign up
rate as well as transactional activity at participating businesses.

"We are very excited to be partnering with a market leader like Aeroplan.
We believe that there is a significant opportunity in delivering a
sophisticated loyalty offering to the small, medium business sector and
the addition of Aeroplan Miles to our merchant value proposition is a
perfect fit in this regard," says Mark Farrell, President and CEO of The
Futura Loyalty Group Inc.

About The Futura Loyalty Group Inc.

Toronto-based The Futura Loyalty Group Inc. operates the Futura Rewards
Program which allows consumers to earn free cash rewards by purchasing a
wide variety of consumer products and services from a broad array of
retailers, service companies and brands. Members can use their
cash-equivalent rewards for any purpose of their choosing such as
personal savings, retirement and education savings, donating to a
charitable group or everyday spending. Futura's suite of services include
marketing tools and expertise to assist groups, merchants, and affinity
partners. Our strategy and project services include: co-branded loyalty
programs, consumer intelligence and analytics, design services and
marketing program execution. For more information, visit
www.FuturaRewards.ca.

About Groupe Aeroplan Inc.

Groupe Aeroplan Inc. is a leading international loyalty management
corporation. Groupe Aeroplan owns the Aeroplan program, Canada's premier
loyalty program and Nectar, the United Kingdom's leading coalition
loyalty program. In the Gulf Region, Groupe Aeroplan owns 60 per cent of
Rewards Management Middle East, the operator of Air Miles programs in the
United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates
Insight & Communication, a customer-driven insight and data analytics
company offering worldwide services to retailers and their suppliers.

In 2007 alone, approximately 2 million rewards were issued to members -
an average of 5,500 per day, or one reward every 16 seconds. Over 1.5
million round-trip flights were issued in 2007. Members can redeem miles
for Aeroplan's industry-leading ClassicFlight Rewards, ClassicPlus Flight
Rewards, and global Star Alliance Flight Rewards, which offer travel to
approximately 965 destinations worldwide. More than 400,000 non-flight
rewards were issued in 2007. Members have access to 600 exciting
specialty, merchandise, and experiential rewards, as well as hotel and
car rental rewards.

For more information about Aeroplan, please visit www.aeroplan.com.

TM Trademark of The Futura Loyalty Group Inc.

The TSX-Venture
Exchange does not accept responsibility for the adequacy or accuracy of
this release.

Contacts:
The Futura Loyalty Group Inc.
Mark Farrell
President and CEO
(416) 775-3160
Email: mfarrell@FuturaRewards.ca
Website: www.FuturaRewards.ca

Groupe Aeroplan Inc.
JoAnne Hayes
(416) 352-3706
Email: joanne.hayes@aeroplan.com
Website: www.aeroplan.com

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