Video: Carmex(R) Lip Balm Invites Amateur Filmakers to "Share The Tingle"

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Tue Jul 22, 2008 8:01am EDT

MILWAUKEE, July 22 /PRNewswire/ -- Can you create a jingle with tingle? A
movie that's groovy? A spot that's hot? Carma Laboratories, Inc., the makers
of Carmex(R) lip balm products are looking for amateur filmmakers who are
willing to share their videographer skills, creativity, and most of all their
Carmex "tingliness" for a chance to win $5,000, a Canon high-definition
camcorder and a five-year supply of Carmex lip balm.
    To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/carmex/34061/

    Now through Sept. 30, 2008, Carma Labs is holding the "Share the Tingle"
video contest, which invites participants to make an original video production
that features the popular jars, tubes and sticks - and answers the question
"How do you share the Carmex tingle?" Videos can be no longer than three
minutes in length, and should be uploaded on YouTube at
www.youtube.com/group/carmex. Sample videos are also available on this site.
    The grand prize winner will receive a check for $5,000, a Canon VIXIA
HF100 flash memory high-definition camcorder and a five-year supply of Carmex
lip balm. Three first-prize winners will receive a check for $500, a Canon
VIXIA HF100 flash memory high-definition camcorder and a five-year supply of
Carmex lip balm. Five second-prize winners will be awarded a Canon PowerShot
SD1000 Digital Elph Camera and a five-year supply of Carmex lip balm.
    "We know that for the YouTube generation, the Carmex brand isn't only
about protecting lips - it's a fashion statement," said Paul Woelbing, CEO of
Carma Laboratories. "With our 'Share the Tingle' contest we invite Carmex and
YouTube users of all ages to show their stuff, dazzle us with their
creativity, and win some great prizes, too."
    Woelbing emphasized that contest judges will be looking for entries that
have an entertaining premise, are filled with originality - and simply fun to
watch. For a video to be considered, however, it must include at least one
Carmex product or the Carmex logo. The entire contents of the video must be
the work of the entrant. The contest is open to legal U.S. residents, 13 years
of age or older who currently live in the 50 states or the District of
Columbia. Winners will be selected in late October.
    Participants can register and read complete contest details and rules at
www.sharethetingle.com.
SOURCE  Carmex Laboratories, Inc.

Kristi Arndt, +1-763-782-0265, or (cell) +1-612-803-0861, or Patti Winger,
+1-651-436-3592, or (cell) +1-651-341-8991, both of Peridot Group,
info@peridotgroup.net
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