NewsGator & Gigya Partner to Bring New Content Syndication and Distribution Capabilities...

NewsGator & Gigya Partner to Bring New Content Syndication and Distribution Capabilities to Media Companies

Combined Solution Provides Companies With Access to the Industry's
Largest Database of Public RSS Content & the Leading Distribution &
Tracking Technology
PALO ALTO, Calif.--(Business Wire)--
NewsGator Technologies and Gigya, the largest widget distribution
network, today announced a partnership to bring new capabilities to
media companies looking to grow both the audience and revenue for
their content. With this partnership, NewsGator will integrate Gigya's
Wildfire distribution and tracking technology into its industry
leading syndication network. The combined offer will provide media
clients with a streamlined process for content syndication, the
ability to distribute content to audiences on more than 50 platforms,
and sophisticated tracking that details where content is being
consumed.

"We are excited to work with Gigya to implement their Wildfire
technology," said Jeff Nolan, VP of Consumer and Media Services with
NewsGator. "By partnering with Gigya, we enable our top tier media
clients to distribute their content to audiences on top social
networks, blog platforms, and desktop platforms - and as their
audience grows the opportunity for advertising revenue also grows.
Together, we will up the ante for widget and social application
strategies deployed by mainstream media sites and advertisers."

Major media companies around the world are turning to NewsGator
Widget Services to simplify the syndication of content. With
NewsGator's syndication network, media companies have access to the
industry's largest database of public RSS content. The network has an
archive of over 2.1 billion individual content items and more than 7
million posts are added daily. NewsGator's network simplifies content
syndication by enabling media companies to integrate publicly
available content for an enhanced user experience. With easy access to
third party content, media firms can offer audiences far more
compelling and comprehensive news and information which drives repeat
visits, increases site interaction time, and improves web
monetization. NewsGator's hosted content management application
provides widget creators with advanced tools for managing streaming
content in widgets, and now with Wildfire the best in class sharing
and tracking tools that enhance viral adoption of widget content.

Gigya's technologies have become the industry standard for
distributing and tracking content on the social web, reaching 142
Million unique widget users worldwide in May 2008 according to
comScore. More than one thousand media companies, advertisers, and
widget platforms are currently using Gigya's tools and technologies to
grow the audience for, and engagement with, their content.

"NewsGator's extensive syndication network and Gigya's Wildfire
technology provide media companies with a new syndication model that
expands their access to content and helps them reach new audiences in
social spaces," said Rooly Eliezerov, President and Co-Founder of
Gigya. "As the largest widget distribution network in the world, we
are delighted that NewsGator has selected our Wildfire technology and
we look forward to a long-term partnership developing new widget
business models for our clients."

About NewsGator Technologies, Inc.

NewsGator Technologies helps enterprises and media companies
leverage social computing solutions to deliver real business value.
The company's enterprise social networking and widget services are in
use by hundreds of the world's most recognized brands, including Bank
of America, Biogen Idec, CBS, CNN, Discovery, National Geographic,
Procter & Gamble and USA Today. NewsGator Social Sites and Enterprise
Server give enterprises better ways to collaborate, share content,
expand employee knowledge and improve productivity. NewsGator Widget
Services enable media and brand companies to better engage their
audiences and extend the value of their brands through viral
syndication of content. NewsGator also offers free, award-winning RSS
aggregators for the Web, desktop, mobile devices and e-mail clients.
For more information, visit www.newsgator.com.

About Gigya

Gigya is the leading widget and social technologies company,
serving brand advertisers, media companies, and widget developers.
Gigya's content sharing and advertising platform helps publishers and
advertisers increase reach and engagement, distributing widgets to any
platform and providing both user social graphs and powerful social
features to any website. Gigya serves the world's largest brands with
a full-service widget advertising model covering design, development,
hosting, distribution, viral promotion, tracking and optimization.
Gigya's Wildfire technology installs hundreds of thousands of widgets
per day and tracks billions of impressions per month. Gigya's partners
include EyeWonder, DoubleClick, Eyeblaster, Electronic Arts, RockYou!,
Webshots, Snapvine and many others. To learn more or to get started,
go to: www.gigya.com.

Gigya Media Contacts:
Gigya, Inc.
Richard L. Tso, 650-353-7246
richard@gigya-inc.com
or
SHIFT Communications
Dan Gould, 415-412-1068
dgould@shiftcomm.com
or
NewsGator Media Contacts:
NewsGator
Laura Farrelly, 303-552-2046
lauraf(at)newsgator(dot)com
or
LaunchSquad
Jennifer Gazin or Zoe Vandeveer, 415-625-8555
Newsgator(at)launchsquad(dot)com

Copyright Business Wire 2008