Eye-Fi Expands Service with Adobe Photoshop Express and Nikon's My Picturetown and...

Eye-Fi Expands Service with Adobe Photoshop Express and Nikon's My Picturetown
and Announces Nationwide Retail Availability at Circuit City
New relationships offer effortless image uploads for editing, sharing and
storing memories and an expansion of retail locations for purchase

MOUNTAIN VIEW, Calif., July 22 /PRNewswire/ -- Eye-Fi Inc., makers of the
world's first wireless memory card for digital cameras, today announced new
online photo sharing partnerships with Adobe and Nikon and its first
nationwide retailer Circuit City.
Images stored on Eye-Fi Cards will now wirelessly upload to Adobe(R)
Photoshop(R) Express and Nikon's my Picturetown, enabling consumers to easily
get their digital memories to destinations that provide a rich photo editing,
sharing and storing experience. In addition, Eye-Fi Cards are now available at
each of Circuit City's more than 600 retail stores nationwide and on the
Circuit City Web site.
"Expanding our partnerships to include more interactive sites is important
to digital photo enthusiasts and to Eye-Fi," said Jef Holove, CEO of Eye-Fi.
"The integration of Adobe Photoshop Express and my Picturetown adds two rich
online photo options -- from two of the best brands in digital photography --
to the Eye-Fi Service. And, the addition of Circuit City stores is a major
step in the expansion of this new category being created by Eye-Fi."
Eye-Fi users can automatically upload images to Adobe Photoshop Express, a
new Web-based solution that allows users to store up to two gigabytes of
images for free, edit photos and share them in creative ways. The online
experience allows anyone to easily show off digital photos with eye-catching
effects and bypass the initial hassle of uploading photos by using the Eye-Fi
Card.
"Together, Eye-Fi and Adobe provide the easiest way for everyday
snapshooters to get their images directly from their digital cameras into
Adobe Photoshop Express, where it's simple and fun for anyone to organize,
edit, store and share their pictures online, no software download required,"
said Geoff Baum, Director of Photoshop Express at Adobe. "Enabling
Eye-Fi-powered image uploading makes a great Adobe Photoshop Express
experience even better for our users."
Earlier this year, Eye-Fi announced that Nikon enhanced its D60 Digital
SLR camera for the Eye-Fi Card. Photographers can now select Nikon's my
Picturetown as a destination for their full-resolution digital images to be
stored and shared. The service offers users new ways to enjoy digital images
"anytime, anywhere" by organically linking digital cameras, the Internet,
computers, mobile phones and now, the Eye-Fi Card.
Eye-Fi also announced expanded retail availability at Circuit City stores
nationwide and on http://www.circuitcity.com.
"The Eye-Fi Card is a good example of how new technology and a new
approach can redefine a mature category and make it even more valuable and
convenient for the consumer. Circuit City customers regularly come to us to
seek out products that simplify their lives, and the Eye-Fi Card does just
that," said Ann Saulsbury, imaging buyer of Circuit City.
Eye-Fi has garnered numerous awards, including PC World's "The 100 Best
Products of 2008" and Yahoo! Tech's "Last Gadget Standing 2008." The Eye-Fi
family of products range from $79-$129 MSRP and are PC and Mac compatible. For
more information, please visit http://www.eye.fi.
About Eye-Fi
Founded in 2005, the company is dedicated to building products and
services that help consumers navigate, nurture and share their visual
memories. Eye-Fi's patent-pending technology works with Wi-Fi networks to
automatically send photos from a digital camera to online, in-home and retail
destinations. Headquartered in Mountain View, Calif., the company's investors
include Opus Capital and Shasta Ventures. More information is available at
http://www.eye.fi.
About Nikon
Nikon Inc. is the world leader in digital imaging, precision optics and
photo imaging technology and is globally recognized for setting new standards
in product design and performance for its award-winning consumer and
professional photographic equipment. Nikon Inc. distributes consumer and
professional digital SLR cameras, NIKKOR optics, Speedlights and system
accessories; Nikon COOLPIX(R) compact digital cameras; COOLSCAN(R) digital
film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports
and recreational optics. Nikon D Series digital SLR cameras are recognized as
"Highest in Customer Satisfaction with digital SLR cameras," according to the
latest J.D. Power and Associates 2007 digital Camera Satisfaction Study. Nikon
Corporation, the parent company of Nikon Inc., recently celebrated its 90th
anniversary and announced the production of over 40 million NIKKOR SLR
interchangeable lenses. For more information, dial (800) NIKON-UX or visit
http://www.nikonusa.com, which links all levels of photographers to the Web's
most comprehensive photo learning and sharing communities.
About Circuit City Stores, Inc.
Circuit City Stores, Inc. is a leading specialty retailer of consumer
electronics and related services. At May 31, the domestic segment operated
through 687 Superstores and 9 outlet stores in 158 U.S. media markets. At May
31, the international segment operated through 775 retail stores and dealer
outlets in Canada. Circuit City also operates Web sites at
http://www.circuitcity.com, http://www.thesource.ca and
http://www.firedog.com.
SOURCE Eye-Fi Inc.

Gina Weakley of Red Consultancy, +1-415-618-8809,
gina.weakley@redconsultancy.com, for Eye-Fi Inc.