Cascade with the Grease Fighting Power of Dawn Helps Families Conserve Water and...

Cascade with the Grease Fighting Power of Dawn Helps Families Conserve Water
and Time

Smart Spending Helps Families Make the Most out of Their Household Essentials

CINCINNATI, July 22 /PRNewswire-FirstCall/ -- In today's cash-strapped
economy, people are looking for opportunities to save time and money. Some
families are not only reconsidering gas consumption and cutting back on
certain food purchases, but they're searching for more value in the products
they purchase for their home. For example, Cascade with the Grease Fighting
Power of Dawn cleans so well there's no need to pre-wash, allowing you to help
save time and water.

Home and family expert and author of "Simplify Your Household," Tara Aronson,
shares her tips on how to get the most value out of your household products
and where it's ok to cut back:

1. Cheaper isn't always better: It's tempting to purchase products that are
on sale, but you may be doing yourself a disservice as these products may not
be the most effective and can result in double the work. Find products that
offer you great value like Cascade with the Grease Fighting Power of Dawn,
which has the trusted power of Cascade with the grease-fighting power of Dawn.
It delivers an excellent wash and cleans so well, there's no need to prewash
your dishes. A product like this helps conserve water and can save you money
in the long run.

2. Purchase a water filter rather than bottled water: Based on averages from
an American Water Works Association survey, a 24-pack of half-liter bottles at
Costco Wholesale, a bargain at $6.97, would be consumed by one person in six
days compared to a little more than 0.001 cent for a day's worth of tap water
that adds to just about 51 cents a year. If families spend their money on a
water filter they can potentially save up to $400 a year.

3. Bulk up: Buy your family's essentials - paper towels, laundry detergent in
bulk - to use less packaging and help save money at the same time.

4. Clothes call: If the label reads "Dry Clean", not "Dry Clean Only", it may
be hand-washable. If the garment is simply constructed without lining or
delicate trim; has no sequins or beads glued to the fabric; and is not
open-weave or loosely woven, give it a try. Hand-wash only with gentle fabric
wash and follow the label instructions.

By following these simple tips and making smart decisions consumers can save
money on household essentials without breaking the bank.

The Cascade family of products also includes: Cascade ActionPacs, Cascade
Complete gel and powder, Cascade Crystal Clear plus ShineShield and Cascade
Plastic Booster. Cascade with the Grease Fighting Power of Dawn is available
in gels and powders, and in the following scents: Fresh, Lemon, Orange, and
Orchard Splash. All pricing, distribution, promotion and shelving is at the
sole discretion of the retailer. To learn more about Cascade please go to
www.cascadeclean.com.

About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit http://www.pg.com for the latest news and
in-depth information about P&G and its brands.
Contact:
Krystina Fisher, MS&L
212-468-4357
Krystina.fisher@mslpr.com

Susan Baba, P&G
513-983-1138
Baba.so@pg.com

SOURCE Procter & Gamble

Krystina Fisher of MS&L, +1-212-468-4357, Krystina.fisher@mslpr.com, for
Procter & Gamble; or Susan Baba of P&G, +1-513-983-1138, Baba.so@pg.com