starMedia Launches 'Toque Latino'

MIAMI, July 22 /PRNewswire/ -- Following the recent, very successful debut
of starMedia's new, weekly Webcast show starMedia EntertaiNews, today the
global Spanish-language Portal launched Toque Latino
(http://us.starmedia.com/recetas/toque-latino), another newly-created Webcast
show. Toque Latino was developed with Media 8 of Miami as a dedicated Portal
page promoting products and services offered by one of the agency's
multinational consumer products accounts.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/CLW103LOGO )
"The creation of Toque Latino -- a new starMedia advertising vehicle --
was inspired by the very positive feedback and demand we've received over the
Webisodio format, following the launch of starMedia EntertaiNews," noted
starMedia COO Juan Jose Nunez. "We're extremely pleased about this unique and
exciting product; beyond providing premium exposure for our advertising
clients, Toque Latino will also offer our own users a wealth of very practical
and valuable information they provide."
Toque Latino features five-minute Webisodios, created by starMedia
together with C3 Entertainment; they are uniquely fun and highly entertaining
productions which showcase the preparation of favorite Latin recipes. The
show's hostess not only offers users a step-by-step guide to preparing
delicious recipes, but additionally features recipe details and ingredients
adjacent to the Toque Latino Webcast streaming video screen, allowing users to
follow recipe preparations at their own pace; they may additionally choose to
either print those or relay them to others by email. starMedia has produced a
total of ten individual Webisodios, with new episodes scheduled to debut each
week throughout the campaign's duration. Toque Latino will be hosted in the
starMedia Mujer channel.
"Toque Latino is a natural extension of our client's online presence, and
additionally offers starMedia users an attractive and fun interactive
experience while providing them helpful information about some of their
favorite brands," said Media 8 Co-CEO & Co-Founder Paul Suskey. "Together
with starMedia, we look forward to bringing a greater awareness of our
client's brands to Spanish-speaking consumers throughout the US and Latin
America," added Suskey.
About starMedia.com
starMedia.com is a free-to-web global service connecting more than 24
million Spanish-speakers through the Internet as well as providing them with
the most relevant and extensive information and services. starMedia has local
operations in Colombia, Mexico, Peru, Spain and throughout the United States
(Los Angeles, Miami and New York); and, is wholly owned by Orange
(www.orange.es), a subsidiary of the France Telecom Group (NYSE: FTE).
SOURCE starMedia.com

Enrique Carrillo, starMedia, +1-305-532-8877, pr@starmedia.net