Major Broadcasters in North America Embrace Play MPE(R) as Digital Delivery Standard

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Tue Jul 22, 2008 8:20am EDT

Major Broadcasters in North America Embrace Play MPE(R) as Digital Delivery
Standard
With users exceeding 22,000, Play MPE(R) further solidifies itself as radio's
digital delivery choice for new music.

VANCOUVER, British Columbia, July 22 /PRNewswire-FirstCall/ -- Destiny
Media Technologies' (OTC Bulletin Board: DSNY) Play MPE(R) digital delivery
system continues to dominate as the music industry's digital delivery leader.
    Leaders in terrestrial, satellite, and Internet broadcast have made Play
MPE(R) the digital delivery service of preference. Having recently topped over
22,000 users and having serviced over 90,000 tracks, Play MPE(R) is the most
extensively used digital delivery service. Radio programmers in all formats
count on Play MPE(R) for its broadcast quality audio, speed, convenience, and
ease of use.
    "The business is changing every day and digital music ingestion is made
simple with Play MPE...much easier than opening packages, ingesting music and
typing in all the required metadata. Play MPE has the quality and info XM
needs with a turnkey process...truly a win/win for labels, artists and radio"
says Jon Zellner, Senior Vice President/Music Programming, XM Satellite Radio
Bobby Leach, Music Services Director at Clear Channel Radio comments, "I
would call myself a power user and I appreciate the ease of use. It's always
minimized on my desktop and ready to rock. No complicated passwords or login
to remember. When the rep fails to send the product, I count on MPE to
deliver."
    "Play MPE delivers high quality digital tracks from various formats, which
comes in handy when you're working for a company that has hundreds of radio
stations. It is so quick and easy to use, it makes my job a lot easier"
remarks Seth Neiman, Manager of Digital Content at CBS Radio
    TJ Lambert, Senior Vice President, Affiliate Relations Worldwide, ABC
Radio Networks/ABC Radio International, states "Play MPE is an invaluable
resource, especially when dealing with so many affiliates and so many diverse
formats.  I can find any song I want at the touch of a button, no more digging
through piles of CDs that take up space in my office and eventually end up in
landfills.  The superior audio quality makes it easy for me to stay informed
and on top of my game when dealing with our affiliates.  Our programming
experts love it ... they can get a song on-air in a flash!"
    "Play MPE is the perfect solution for all of us that wear multiple hats in
today's competitive environment.  Since there's no software, I can access Play
MPE easily, wherever I might be on any given day.  Play MPE is an invaluable
tool for Envision Radio Networks, our clients, and producers.  All of that
time that we used to spend hunting for music and chasing down missing
overnight packages is now used to create even better production for our
programs and services!" says Danno Wolkoff, President/CEO, Envision Radio
Networks.
Dean Ernst, Play MPE VP of Operations says "Play MPE(R) is thrilled to
have the support and endorsement of these top broadcasters. This further
solidifies Play MPE(R) as the #1 choice for broadcasters and the industry
standard for pre-release media delivery."
    About Play MPE(R)
    With over 22,000 users and over 88,000 songs from more than 1,000 record
labels, including Universal Music Group, EMI Music Group, Sony BMG and Warner
Music Group, Destiny's Play MPE(R) system is the most widely used digital
distribution system available to the recording and radio industries. Play
MPE(R) is a secure distribution system that features state-of-the-art
encryption to protect content while delivering high definition audio to users
in radio, marketing and media. A powerful promotional tool, Play MPE(R) also
allows record companies to distribute video, text and graphics including music
videos, CD covers, credits, lyrics, promotions, and other content. More
information on Play MPE(R) can be found at http://www.plaympe.com
    About Destiny Media Technologies
    Destiny Media Technologies is a software development company which
provides tools that some of the world's largest media companies use to
distribute their content on the Internet. Products include Play MPE(R),
Clipstream(R) and Radio Destiny(TM).
    "Safe Harbor" statement under the Private Securities Litigation Reform Act
of 1995: This release contains forward looking statements that are subject to
risks and uncertainties, including, but not limited to, the impact of
competitive products and pricing, product demand and market acceptance, new
product development, reliance on key strategic alliances, availability of raw
materials, the regulatory environment, fluctuations in operating results and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission.
    Contact:
    Steve Vestergaard, CEO
    Destiny Media Technologies, Inc.
    (604) 609-7736 (ext. 222)
    Email: steve@dsny.com

SOURCE  Destiny Media Technologies, Inc.

Steve Vestergaard, CEO of Destiny Media Technologies, Inc., +1-604-609-7736
(ext. 222), steve@dsny.com
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