Customer Effective Inc. Wins Microsoft "Vertical Excellence" Award

CRM Vendor Acknowledged for Superb CRM Efforts with Capital
Effective Solution
GREENVILLE, S.C.--(Business Wire)--
Customer Effective, a Microsoft Gold Certified Partner and
implementer of Microsoft Dynamics CRM, announced that it has received
the 2008 Small to Midmarket Solutions and Partners Group (SMS&P)
Microsoft Dynamics CRM "Vertical Excellence" Award for the New
York/New Jersey region.

The Microsoft Partner Program Awards recognize Microsoft partners
who have developed and delivered exceptional Microsoft-based solutions
over the past year. Customer Effective was recognized for its Capital
Effective CRM solution during the 2008 Microsoft NY/NJ Annual Partner
Awards Dinner.

"Financial institutions have unique needs to track highly
sensitive customer interactions relating to loans, deposits and
investments, insurance and many other personal wealth
management services," said Scott Millwood, CEO of Customer Effective.
"We designed the Capital Effective CRM software suite to provide a
higher ROI for our financial services clients. Microsoft has been
instrumental in our success in this market, and we are honored to
receive this recognition from Microsoft's SMS&P New York/New Jersey
team."

"Within just 15 months after opening their Northeast office,
Customer Effective has clearly established itself as a leader in the
East Region Microsoft Dynamics CRM partner community," said Cyndy
Phillips, area sales manager of Microsoft SMS&P Group. "The financial
services market is an important vertical segment in the New York and
New Jersey business community, and they demand customized deployment
and support for Microsoft Dynamics CRM software. Customer Effective
has proven itself as a worthy recipient of this award."

Capital Effective is Customer Effective's front-office
relationship management software suite based on the Microsoft Dynamics
CRM platform and designed exclusively for the financial services
market. Capital Effective serves organizations in commercial banking,
private equity, investment banking, hedge funds and wealth management.

About Microsoft Small to Midmarket Solutions and Partners Group

The Microsoft Small to Midmarket Solutions and Partners division
was established with the mission is to drive world-class small and
medium business customer loyalty, while delivering strong revenue
growth for Microsoft and its partners. The Microsoft SMS&P division
also acts as the primary link with EOC for Distributors and Dynamics
Partners, on all issues related to contract management, renewals, in
addition to coordinating with the appropriate segments to ensure
deadlines are met, as well as manage vendors in support of SMS&P
business operations.

About Customer Effective

Customer Effective, with headquarters in Greenville, S.C., is a
leading innovator in customer interaction solutions based on Microsoft
Dynamics Customer Relationship Management (CRM). The company is a
Microsoft Gold Certified Partner, CRM Consultants and Solution
Implementers having completed hundreds of Microsoft CRM
implementations and development projects. With its Capital
Effective(TM) CRM Suite, the company provides front office solutions
for financial services professionals in commercial banking, private
equity, investment banks, hedge funds and wealth management. For more
information, visit www.CustomerEffective.com.

For Customer Effective, Inc.
Andrew McCaskill, 678-781-7210

Copyright Business Wire 2008