Unica Marketing Expert to Present at ad:tech's Mark-Ops Forum

* Reuters is not responsible for the content in this press release.

Tue Jul 22, 2008 8:30am EDT 

Unica's Adam Bloom part of new forum focused on Marketing
                Operations and Organizational Alignment
--(Business Wire)--
Unica Corporation

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WHAT:  The Mark-Ops Forum at ad:tech Chicago is a new programming
        initiative aimed at providing brand marketers with the tools
        and techniques they need to perfect their customer facing
        marketing operations. The event offers a comprehensive
        overview of the emerging solutions for automating marketing
        operations management, including the related areas of
        enterprise marketing management, digital asset management and
        applied project management.

WHO:   The Mark-Ops Forum panel presentation, featuring Unica's Adam
        Bloom, director of MarketingCentral product marketing & sales

WHEN:  The Mark-Ops Forum, August 6, 2008, 3:30 p.m. - 5:30 p.m.
       Navy Pier, Chicago
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   About Unica

   Unica Corporation (NASDAQ: UNCA) is a leading global provider of
enterprise marketing management (EMM) software and services. The most
comprehensive EMM suite on the market today, Unica's Affinium(R)
software streamlines the entire marketing process from analysis and
planning to project management, execution and measurement. More than
600 companies worldwide depend on Unica for their enterprise marketing
management solution.

   Unica is headquartered in Waltham, Massachusetts with offices
around the globe. For more information, visit www.unica.com.

   Note to Editors: Copyright 2008 Unica Corporation. Unica, the
Unica logo, Affinium, and MarketingCentral are registered trademarks
of Unica Corporation. All other product names, service marks, and
trademarks mentioned herein are trademarks of their respective owners.

Greenough Communications
Anne Mathewson, 617-275-6528
amathewson@greenoughcom.com

Copyright Business Wire 2008
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