Immersion Launches Kit for Designing Touch Feedback Into Small Touchscreen Products

Gives Designers the Fastest Way to Prototype Immersion Touch
Feedback in New and Existing Products
SAN JOSE, Calif.--(Business Wire)--
Immersion Corporation (NASDAQ:IMMR), the leader in developing and
licensing touch feedback technology
(http://www.immersion.com/corporate/), announces the immediate
availability of the TouchSense(R) Design Kit for Small Touchscreens.
The new kit, with preloaded touch feedback "effects" and
easy-to-integrate hardware, enables innovative and creative product
designers to rapidly prototype touch feedback in products with
touchscreens of up to 6 inches (diagonal).

Globally, use of touchscreens is growing dramatically because they
provide intuitive operation, software flexibility, and space and cost
savings. In the Touch Screens 2008 report, senior analyst of iSuppli
Corporation, Dr. Jennifer Colegrove, forecasts that market size for
small touchscreens (under 9.9 inches) will grow 25% annually from 2007
to 2013, exceeding 780 million units by 2013.(1) With the TouchSense
Design Kit, designers now have a solution that can capture the
benefits of touchscreens without loss of user productivity or
satisfaction. The problem is that with the change from mechanical
keyboards to virtual keypads, the loss of touch feedback creates
higher input error rates and user dissatisfaction. However, research
proves touch feedback in touchscreens solves these problems. It
reduces error rates and makes user experiences more satisfying and
productive and products easier to use.(2)

"Delivering user experiences that differentiate and sell products
is an imperative for innovative product designers around the world,"
said Chuck Joseph, senior vice president and general manager of
Immersion's Touch Interface Products group. "Our TouchSense design
kits make it easy for manufacturers to capture the value of touch
feedback for new products and product refreshes. Using this new kit,
customers have proven that most product prototypes can be completed
within just a few days."

Tens of millions of consumer devices, including mobile phones and
personal navigation devices, are using Immersion's touch feedback
technology to restore the familiar experience of operating mechanical
controls, like pressing a button. Further, the technology can scale to
enliven a variety of applications, including simple one-touch
confirmations to more complex interactions, such as scrolling,
zooming, and locating buttons by feel. Touch feedback is changing the
consumer electronic device user experience and setting expectations
for all touchscreen products.

The new TouchSense kit includes circuit boards, firmware, a touch
feedback effects library, electromechanical components, and
documentation to speed the design process. These components can be
used to prototype touch feedback in many types of products, such as
personal media players, personal navigation devices, desktop phones,
multifunction printers, and handheld data collection devices. A
TouchSense design kit for larger touchscreens (up to 36 inches) used
in machine controls, ATMs, kiosks, healthcare, and many other types of
equipment is already available.

With over 15 years experience in creating and delivering touch
feedback, Immersion also provides design and best-practice consulting
services for its customers around the world.

(1) iSuppli Corporation. 2008. Touch Screens.
www.isuppli.com/rptviewer/default.asp?a=41865&cmd=inline

(2) Immersion Corporation. 2007. The Value of Haptics: A summary
of recent independent published findings on the value of haptic
feedback in human-computer interaction.
http://www.immersion.com/valueofhaptics.php

About Immersion (www.immersion.com)

Founded in 1993, Immersion Corporation is the recognized leader in
developing, licensing, and marketing digital touch technology and
products. Using Immersion's advanced touch feedback technology
(http://www.immersion.com/corporate/), electronic user interfaces are
more compelling, entertaining, and in many applications, safer and
more productive. Immersion's technology has helped manufacturers
develop innovative and creative solutions for products such as
hundreds of video games and leading video console gaming systems,
medical training simulators installed around the world, driver
controls for automotive manufacturers, and mobile phones, such as
those from LG and Samsung. Immersion's patent portfolio includes over
700 issued or pending patents in the U.S. and other countries.

Immersion, the Immersion logo, and TouchSense are trademarks of
Immersion Corporation in the United States and other countries. All
other trademarks are the property of their respective owners.

A&R Edelman
Angie Ayala, +1 650-762-2952
aayala@ar-edelman.com

Copyright Business Wire 2008