Call Genie to Power Broadcaster Media's WireAnt Desktop-To-Mobile Consumer Application Trial

TORONTO, ONTARIO AND SAN FRANCISCO, CALIFORNIA, Jul 22
(MARKET WIRE) --
Call Genie Inc. (TSX: GNE), a leading provider of mobile local search and
advertising solutions, today announced that Broadcaster Media, Inc., a
provider of mobile technology that connects brand advertisers with their
customers through media-rich, mobile content, will use key components of
Call Genie's CG Product Suite to support mobile advertising.

As part of the relationship, Call Genie will serve as an SMS delivery
house and ad network partner and provide Broadcaster Media with an
integrated ad platform that will access and deliver relevant, targeted
text, banner and audio advertisements for presentment in their WireAnt
desktop application as well as within SMS messages and on mobile web
pages.

"In today's 'always on, always out' world, the mobile phone has become
the most important channel to target 'ready to transact' consumers," said
Michael Durance, CEO of Call Genie. "Integrating our OpenMobile and
ADvantage products will allow Broadcaster Media to provide relevant and
contextual brand advertisements to WireAnt users and friends at the right
time and the right place."

Broadcaster Media's WireAnt, is a desktop application that allows
consumers to quickly create and distribute mobile content to their
friends. This content can be sent using SMS, with embedded mobile web
links. Call Genie will provide the SMS text messaging capability through
its OpenMobile product as well as provide relevant banner ads to the
desktop application and text ads when SMS messages are sent from the
desktop to a WireAnt user's friend.

"Whether its a standalone campaign or one integrated with existing
marketing channels, Broadcaster Media lets brands extend their reach
literally into the pockets of consumers by delivering media rich content
to their mobile phones," said Michael Loftus, CEO of Broadcaster Media.
"This relationship with Call Genie will allow us to provide our brand
advertisers and strategic partners with additional ad inventory to
further target on-the-go, mobile consumers."

Broadcaster Media is expected to launch its initial WireAnt trial in
August of 2008.

About Broadcaster Media, Inc.

Headquartered in Mountain View, California, Broadcaster Media develops
mobile technology that connect brands with their target audiences through
engaging, media-rich content on their most personal and interactive
devices-their mobile phones. The company's product suite delivers
premium, graphical, downloadable content to consumers as a managed
service for brands and their marketing agencies and brings content to all
Blackberrys, iPhones, Windows Mobile or Java-enabled mobile handsets. For
more information, visit www.broadcastermedia.com

About Call Genie Inc.

Call Genie is a leading provider of local mobile search and advertising
solutions to Yellow Pages publishers, directory assistance providers, and
wireless carriers. These solutions enable companies to offer an
exceptional experience for both advertisers and consumers. Call Genie won
the Yellow Page Association Industry Excellence Award for Marketing
Innovation in North America, the Whitaker Innovation Award in Europe, and
the 118 Tracker Award for Technology Innovation in the UK. Call Genie has
over 30 customers in 11 countries. For more information, visit
www.callgenie.com.

About Call Genie Mobile Local Search Product Suite

The CG Mobile Local Search Product Suite includes three product lines: CG
Interact, CG Open and CG ADvantage. These product lines provide directory
assistance providers, Yellow Pages publishers, wireless carriers and
search engine companies, the applications and technology platforms
required to deliver innovative mobile local search services that lead
trends rather than respond late in today's shorter consumer adoption
cycles.

The CG Interact products deliver automated or operator-assisted voice
enabled solutions, mobile data search and seamless delivery of
information to phones from web sites. CG Open products have been designed
with the underlying philosophy that a great user experience must be the
foundation for any service that will be monetized through ad sponsorship.
CG Open products deliver key benefits to reduce costs and enhance the
user experience. All of the CG Open platforms leverage industry standards
to maximize their ability to integrate into and interoperate with our
customer's existing systems, data sources and with mobile content
providers. CG ADvantage products enable our customers to capitalize on
the emerging Mobile Local Search advertising opportunity and deliver
inventory, taxonomy and campaign management specifically optimized for
this unique ad inventory.

The TSX Exchange has neither approved nor
disapproved the contents of this news release.

Contacts:
Call Genie Inc.
Jolie Mizerski
Media Relations
(416) 619-3910
Email: jolie.mizerski@callgenie.com

Call Genie Inc.
Alex Blodgett
Investor Relations
(403) 410-6875
Email: alex.blodgett@callgenie.com
Website: www.callgenie.com

Copyright 2008, Market Wire, All rights reserved.

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