NetSuite ISV Partners Leverage NetSuite SaaS Developer Platform to Address Advanced...

NetSuite ISV Partners Leverage NetSuite SaaS Developer Platform to Address
Advanced Marketing Automation and Customer Service Needs of Mid-Market
Companies
Velaro, LivePerson, Pardot and Silverpop Extend NetSuite Business Application
Suite Using NS-BOS to Provide Live Chat and Marketing Automation

SAN MATEO, Calif., July 22 /PRNewswire-FirstCall/ -- NetSuite Inc.
(NYSE: N), a leading vendor of on-demand, integrated business management
software suites for the mid-market enterprise business and divisions of large
companies, today announced the latest product extensions to the NetSuite
Business Operating System (NS-BOS) built by NetSuite developer partners.
Quickly emerging as one of the leading Software-as-a-Service (SaaS)
development platforms, NS-BOS gives ISVs access to the powerful capabilities
in NetSuite's core applications, as well as the tools they need to extend
these capabilities to address specific customer needs throughout the business
process lifecycle. These new ISV-built solutions -- from Velaro, LivePerson,
Pardot, and Silverpop -- are designed especially for customer service and
customer support-centric companies, as well as the broader marketing
automation needs of any mid-market enterprise. The availability of these
solutions was announced today in conjunction with the unveiling of new AJAX-
powered features for NetSuite CRM+ (please see the accompanying press
release). For more information about NS-BOS, please visit
http://www.netsuite.com/NS-BOS.
(Logo: http://www.newscom.com/cgi-bin/prnh/20021024/SFTH024LOGO)
"Today's announcement of these latest software products from NetSuite
partners are perfect examples of how ISVs can leverage the power and
flexibility of NetSuite and the NS-BOS platform," said Mini Peiris, VP of
Product Marketing at NetSuite. "Whether integrating new value-add
applications, or building vertical solutions, the NS-BOS development platform
enables our partners to focus on their unique expertise, solutions and
business. This helps them to rapidly expand into increasingly dynamic and
vertical markets offering a comprehensive business suite that has NetSuite at
its core."
NS-BOS: Open for Business
Unlike other SaaS development platforms, NS-BOS does not require all
applications to be written using code proprietary to the platform. Instead,
NS-BOS takes an open, standards-based approach that enables developers to
leverage industry-standard javascript and SOAP-standard Web services for
developing and integrating applications with NetSuite's comprehensive business
suite.
NS-BOS delivers a SaaS development platform that enables ISVs and
developers to address the end-to-end needs of businesses. By building on and
extending the core of NetSuite, NS-BOS increases ISVs' speed-to-market. This
is because every application built using NS-BOS can interact with and leverage
the core ERP / CRM / Ecommerce functionality of NetSuite and related data
managed by the suite. This way, developers can focus on their unique
differentiation rather than spending time on core functionality such as
customer service cases or lead management.
Velaro, LivePerson, Pardot, and Silverpop are a few of the many NetSuite
ISVs and VARs who are taking advantage of the power of NS-BOS to offer
solutions that span a range of applications -- from live chat, to very
specific marketing automation processes including Web analytics and large
volume email marketing. The following are highlights of their most recent
value-added solutions to NetSuite:
-- Velaro (http://www.velaro.com) -- Founded in 2000, Velaro is a leader
of online conversion management. Velaro's unique Software-as-a-Service
solution converts website visitors into customers. Velaro's product suite
intelligently learns, engages and reacts to customers. This makes Velaro a
choice solution for leading B2B and B2C companies.
"Velaro's new NetSuite integration eliminates unnecessary steps in sales
and service processes. Also, instead of having customer information stored in
separate disparate systems, or having online agents manually move critical
information between systems, Velaro does it for them," said Alex Bloom,
President of Velaro. "Building the integration with NetSuite was facilitated
by the flexibility and depth of the NS-BOS platform which allows Velaro to
easily tap into the core NetSuite sales and service objects."
-- LivePerson (http://www.liveperson.com) -- Based in New York City,
LivePerson is a provider of online engagement solutions that facilitate
real-time assistance and expert advice. Connecting businesses and experts with
consumers seeking help on the Web, LivePerson's hosted software platform
creates more relevant, compelling and personalized online experiences. Every
month, LivePerson's intelligent platform helps millions of people succeed
online; more than 6,000 companies, including EarthLink, Hewlett-Packard,
Microsoft, Qwest, and Verizon, rely on LivePerson to maximize the impact of
the online channel.
"LivePerson's state-of-the-art live chat technology seamlessly integrates
with NetSuite to extend the rich functionality of NetSuite's on-demand
applications," said Philippe Lang, Senior Vice President for LivePerson. "This
new advanced integration is built using the NS-BOS platform and is extremely
flexible in catering to the needs of both business-to-business and
business-to-consumer organizations that use the NetSuite and LivePerson
applications for online sales and support operations."
-- Pardot (http://www.pardot.com) -- Pardot's Prospect Insight is an
on-demand lead management platform that can show a sales team exactly where to
spend its time in order to maximize ROI. Advanced micro-level Web analytics
allows Prospect Insight to capture all relevant prospect activities, both on
and off an organization's website, and help determine the prospects that are
showing the most buying signals. The solution syncs seamlessly with NetSuite
to provide sales reps and marketers with real-time micro-level Web analytics
and tracking.
"As B2B sales organizations continually look for ways to improve ROI on
marketing efforts, tying together disparate systems and data stores becomes a
priority," said Adam Blitzer, Vice President of Marketing at Pardot. "By
seamlessly integrating with NetSuite's core CRM objects via the NS-BOS
platform, Pardot is able to deliver a true lead management solution, allowing
clients to quickly follow up with their most sales-ready leads and
automatically nurture those that are less qualified. The two systems work in
tandem to eliminate the guesswork and subjectivity that typically slows down
B2B sales teams."
-- Silverpop (http://www.silverpop.com) -- A premier email service
provider, Silverpop delivers a comprehensive array of on-demand, Web-based
software solutions serving the online relationship marketing needs of
enterprise-level organizations throughout the world. Its Software-as-a-Service
approach makes it easy and affordable for marketers to create, automate and
execute lifecycle multi-channel marketing campaigns that are timely, relevant
and measurable. With highly scalable tools supporting both BtoC marketing
initiatives and BtoB lead management processes through its Vtrenz solution,
Silverpop delivers a robust suite of marketing tools not available elsewhere
in the marketplace.
"NetSuite's offering is much broader than a stand-alone CRM solution, and
by integrating with Silverpop's Vtrenz solution using the NS-BOS platform, it
extends value by adding BtoB demand generation and full marketing execution
and automation," said Bryan Brown, Director of Product Management and
Development, Silverpop. "The result is a very intuitive, complete solution for
businesses, with seamless workflow achieved thanks to the core NetSuite
objects exposed and accessed through the NS-BOS platform."
NS-BOS Gains Momentum
Since its launch in February 2008, NS-BOS has attracted more than 1,000
ISVs and developers, who have created over 60 applications, built on NetSuite,
across 15 vertical application areas. NS-BOS delivers a platform for
customization, integration and vertical application creation that includes:
-- Software-as-a-Service Infrastructure -- Third parties developing
applications on NS-BOS will host those applications on NetSuite's
multi-tenant, on-demand architecture.
-- Complete Suite -- By including the NetSuite application within the
NS-BOS application development environment, developers can embed the
industry-leading ERP / CRM / Ecommerce suite within their applications.
-- SuiteFlex -- Based on industry standard JavaScript, the SuiteFlex
scripting environment can be used for application development, customization
and integration specific to a single customer or an entire industry using
everything from point-and-click tools, to SuiteTalk Web services, to the full
SuiteScript programming language. SuiteFlex also includes SuiteScript D-Bug,
the first Platform-as-a-Service code debugger which enables real-time code
validation and testing against the complete NetSuite application, enabling
faster iterative development.
-- SuiteBundler -- SuiteBundler is breakthrough technology that allows for
the delivery of ISV-built vertical solutions to SaaS customers in a packaged,
repeatable manner, eliminating time-consuming, error prone overhead costs of
re-coding.
For more information about NetSuite Inc., please visit
http://www.netsuite.com.
NOTE: NetSuite and the NetSuite logo are registered service marks of
NetSuite Inc.
SOURCE NetSuite Inc.

Mei Li of NetSuite Inc., +1-650-627-1063, meili@netsuite.com