NetCracker Announces Enhanced IPTV Solution at IPTV World Forum

Mass Market IPTV Solution Underscores NetCracker's Commitment to
Innovation
CHICAGO--(Business Wire)--
NetCracker Technology, the leading provider of OSS solutions to
Communications Service Providers (CSPs), will announce its enhanced
IPTV service delivery solution at IPTV World Forum North America.

NetCracker's IPTV solution, combined with its Services Ecosystem
approach, enables CSPs to meet IPTV's scalability, infrastructure
diversity, and offer management challenges.

To support the diversity of services and devices required by IPTV
and to realize the promise of high-quality, user-controlled
entertainment, information, and communications, CSPs must address
fundamental fulfillment, assurance, and content management issues.
NetCracker's enhanced IPTV solution gives CSPs proven techniques to
manage those issues.

-- Fulfillment: The solution addresses the need to manage CPE
diversity, home network provisioning, just-in-time
fulfillment, and the use of TV as an ordering portal.

-- Assurance: The solution maps services to performance and fault
management data, provides an understanding of service
dependencies, and delivers end-to-end assurance.

-- Content and Partner Management: The solution enables the
centralized management of content catalogs that contain
rule-based offerings to support a range of technical and
regulatory parameters. It also enables the centralized
management of customer offers and correlation between customer
profiles.

NetCracker introduced its Triple Play Industry Solution in May
2007 -- including the first version of its IPTV solution -- and has
deployed it at leading Tier 1 CSPs worldwide. From its Triple Play
deployments, NetCracker has developed a deep understanding of the
challenges that CSPs face implementing IPTV -- as well as proven
techniques for overcoming them.

From its Tier 1 deployments, NetCracker has identified the
following core service delivery issues that CSPs must address to be
successful in mass market IPTV rollouts:

-- Managing diverse content from multiple providers

-- Delivering on-demand, interactive services

-- Managing and measuring the customer experience across complex
service offerings

-- Managing efficiently a large-scale infrastructure that reaches
directly into end users' homes

Only by addressing these issues can CSPs fulfill the promise of
IPTV.

"With the combination of fulfillment, assurance, content, and
partner management, NetCracker's IPTV solution takes a holistic
approach that helps Service Providers focus on the attributes that
drive customer acquisition, satisfaction, and retention," said
Elisabeth Rainge, IDC's Director of Network Software. "NetCracker's
ability to manage Network and IT resources from a single platform,
their highly successful OSS transformation projects, and their new
focus on creating a Services Ecosystem have made them market leaders."

Sanjay Mewada, NetCracker's Vice President of Strategy, will
discuss service delivery challenges faced by CSPs, NetCracker's
enhanced IPTV solution, and deployment case studies in a keynote
address at IPTV World Forum North America being held at McCormick
Place, Chicago, July 22-23, 2008.

"The complex IPTV service delivery challenges faced by CSPs
require an innovative, scalable solution like NetCracker's," said
Sanjay. "Our enhanced IPTV solution has reduced service delivery time,
reduced operations costs, and increased customer satisfaction --
demonstrating NetCracker's ongoing commitment to the needs of its
customers."

About NetCracker Technology

NetCracker Technology is the leading global Solution Company
enabling Service Providers to deliver rapidly and manage effectively
convergent and content-rich offerings. NetCracker delivers service and
resource management through its software and implementation expertise.
NetCracker's portfolio includes a comprehensive suite of product
modules as well as specialized vertical solutions (such as Triple
Play), all pre-integrated with the NetCracker Framework. Founded in
1993, NetCracker Technology is headquartered in Waltham, MA, and can
be reached at +1-781-419-3300 or www.NetCracker.com.

NetCracker is a registered trademark of NetCracker Technology
Corp. All other company or product names mentioned in this press
release may be trademarks or registered trademarks of the respective
companies with which they are associated.

SmartMark Communications for NetCracker
Juliet Shavit, +1-215-504-4272
jshavit@smartmarkusa.com
or
NetCracker Technology
Donna Bastien
Director of Marketing
+1-781-419-3367
Donna.Bastien@NetCracker.com

Copyright Business Wire 2008