Mindpik Publishes Definitive Book on ''Big-M Marketing'' for High-Tech Companies

Silicon Valley Marketing Veteran Dave Guzeman Shares Valuable
Insights in 310-page Tome
SAN JOSE, Calif.--(Business Wire)--
Dave Guzeman, president and CEO of Mindpik Inc., today announced
publication of the first volume in a series of high-tech marketing
books he has been writing over the past three years. Titled "Driving
Marketing Success - Proven Big-M Marketing Techniques that will
Explode High-Tech Sales and Increase Profits," the 310-page tome draws
from Guzeman's 35-plus years' experience as a successful marketing
guru in Silicon Valley.

"Big-M Marketing is a broad-based set of functions that define and
position new products in ways that both attract key customers and
command high margins," asserts Guzeman. "Big-M Marketing optimizes
pricing by creating programs and materials to promote product value
while simultaneously using systems to drive disciplined pricing and
quoting activities. It also works to improve the accuracy of the sales
forecasts and fully leverages the potential of third-party sales
organizations."

Noting that his book is written as a practical guide for both new
ventures and established enterprises, Guzeman presents actual examples
of how implementation of Big-M Marketing functions can effectively
integrate the total marketing/sales mix to maximize gross margin
dollars for the company's products. The just published Big-M Marketing
book is available for purchase at www.amazon.com.

Guzeman has been combining technical savvy with keen marketing and
sales instincts for more than 35 years. From organizing and managing
Intel's very first advertising and sales promotion programs through
authoring and publishing the first computer book that topped $1
million in sales, and subsequently serving as the marketing chief for
a number of Silicon Valley firms, his marketing perspectives are
invaluable. Guzeman continues to formulate and help implement Big-M
Marketing programs via his Mindpik consultancy, which he established
in 1988.

Coincident with the publication of his definitive guide to Big-M
Marketing, Guzeman has begun presenting seminars on Big-M Marketing at
high-tech companies. "I customize each seminar to ensure that I flesh
out specific aspects of Big-M Marketing that are most relevant to a
given company," said Guzeman. For details on scheduling a customized
presentation, which includes informative and entertaining anecdotes, a
highly interactive Q&A, and signed copies of Guzeman's book, visit
www.mindpik.com/bigm.

Mindpik Inc.
Elizabeth Estrella-Basilio, 408-238-8822 (Media)
lizeb@mindpik.com

Copyright Business Wire 2008