Sigma Systems on Next-Gen Video and Advanced Advertising at Light Reading's Cable...

Sigma Systems on Next-Gen Video and Advanced Advertising at Light Reading's
Cable Next-Gen Video Strategies Conference

TORONTO, July 22 /PRNewswire/ - Sigma Systems (www.sigma-systems.com) is proud
to be playing an active role at the upcoming "Cable Next-Gen Video Strategies:
Meeting the Satellite & Telco TV Challenge," a one-day conference co-hosted by
Light Reading and its market research division, Heavy Reading. Brian
Cappellani, Sigma's Chief Technology Officer, will speak on the next
generation of video services and the opportunities and challenges afforded by
targeted TV advertising.

Video Services - The Next Generation

In this panel presentation, Mr. Cappellani joins industry colleagues from
Cisco, the National Cable & Telecommunications Association (NCTA) and
SeaChange to discuss next-gen technologies, products, and services that cable
equipment suppliers and operators are developing and deploying. This includes
new HD and VOD products, network DVRs, portable DVRs, time-shifting products,
advanced set-top navigation software, interactive TV applications, addressable
advertising, IPTV and mobile video services. Panelists will also look at the
even more futuristic products that may follow.
"Video Services - The Next Generation" is being moderated by Alan Breznick,
Senior Analyst, Heavy Reading. The panel takes place on July 24th from 10:30am
to 11:45am.

Targeted TV - The Future of Addressable Advertising

Mr. Cappellani is also speaking as part of the day's final panel, which will
delve into the opportunities and challenges afforded by advanced advertising.
He joins industry experts from Comcast Spotlight, Tandberg Television (part of
the Ericsson Group), Openet and SeaChange to address efforts by MSOs such as
Comcast and Charter to test and deploy new ad systems that target TV spots to
viewers based on anonymous demographic data. They will also discuss the
prospects of Project Canoe, a clandestine, cross-MSO advanced advertising
initiative now in the works. In addition, panelists will look at the use of
switched digital video technology to deliver unicast ads to individual homes
and even viewers.
"Targeted TV - The Future of Addressable Advertising" is being moderated by
Jeff Baumgartner, Site Editor, Cable Digital News. It takes place on July 24th
from 3:45 pm to 5:00 pm.

Media and Analyst Briefings

Brian Cappellani is available for one-on-one media and analyst briefings at
the conference. Please contact Christine Payne
(christine.payne@sigma-systems.com or 416-943-9696 x2833) for more information
or to schedule a meeting.
Light Reading's Cable Next-Gen Video Strategies conference takes place on July
24, 2008 in Los Angeles, California. Additional information is available from
the conference web site at
http://www.lightreading.com/live/event_information.asp?event_id=28818&survey_id=429.

About Sigma Systems

Sigma Systems (www.sigma-systems.com) is the proven global leader in
delivering advanced IP service fulfillment solutions. Sigma's powerful OSS
solutions enable the world's Communications Service Providers (CSPs) to
deliver any service, over any access technology to any device. The company's
award-winning software solutions include products for the fulfillment of
Triple, Quad and All-Play services - defined as "New Services...Delivered".
Sigma is a pioneer of Applications Enablement where new services and
applications can be rapidly and efficiently enabled in a single system.
Enablement includes service orchestration - where subscriber policy
management, authorization and entitlement processes, and business rules are
managed and openly available for real-time service fulfillment.
Sigma's heritage includes over 12 years of proven solution delivery experience
in multi-service, multi-technology operating environments. Today, Sigma
manages 50 deployments for CSPs with a combined total of approximately 100
million IP services deployed worldwide.

Further information:

Christine Payne
Public Relations, Sigma Systems
Office: +1 (416) 943-9696 ext. 2833
Cell: +1 (905) 339-6655
christine.payne@sigma-systems.com

SOURCE Sigma Systems

Christine Payne, Public Relations, Sigma Systems, Office: (416) 943-9696 ext.
2833, Cell: (905) 339-6655, christine.payne@sigma-systems.com