cdv Software Entertainment AG Establishes UK Presence

FRANKFURT, GERMANY, Jul 22 (MARKET WIRE) --
cdv Software Entertainment AG, a leading global full-service provider of
services to the interactive entertainment industry, today announced the
creation of London-based cdv Software Entertainment Ltd., establishing
the firm's direct presence in the United Kingdom.

Industry veteran David Walker, formerly in leadership roles at Virgin
Interactive, THQ, and 505 Games, will head up the newly formed office as
Managing Director. David will be supported by Marketing Manager Matthew
Walker, having held marketing positions at Virgin Interactive, Activision
and Crave.

"The United Kingdom is clearly a significant market and important to cdv's
long-term strategy as a global service provider, and is best served by an
experienced and knowledgeable local presence," said Christian Gloe, CEO of
cdv Software Entertainment AG. "Both David and Matthew have a breadth of
knowledge of the interactive entertainment market in the UK and will have
an immediate positive impact. We are delighted to welcome them as part of
the cdv team."

"We are very excited at this opportunity, where cdv's flexible business
model enables us to offer significantly more to partners than the
traditional publisher/developer model," indicated cdv Software
Entertainment UK Ltd. Managing Director David Walker. "We are thrilled to
showcase these opportunities with the complete cdv line-up, including
Gamecock Media's Mushroom Men, Hail to the Chimp and Velvet Assassin."

About cdv Software Entertainment AG

cdv Software Entertainment AG is the only publicly traded, independent
full-service provider for the games sector in Germany. Together with its
subsidiaries cdv Software Entertainment USA, cdv POS GmbH, Gamesmania,
seven_m, and cdv Madrics Media S.A.S, cdv has outstanding contacts within
all key markets and decades of expertise. As a leading sales and service
partner for the entire games and software industry, cdv is excellently
positioned on the global market thanks to branches focused on Germany,
Switzerland and Austria (GSA), North America, France, the Benelux,
Hungary, the Czech Republic and Slovakia as well as noted international
partners. Alongside its strong product placement and international
distribution logistics, cdv offers its customers a wide range of
sales-promoting methods and an extensive, professional marketing and
promotion service from a single source. The company, which was founded in
1989 and is headquartered in Frankfurt, Germany, has been on a steady
growth course since its 2007 consolidation and is aiming in the medium
term for a strong market position as one of the globally leading
full-service providers in the games sector. More information is available
at http://www.cdv.de.

Press Contacts:

cdv Software Entertainment AG
Bernd Reinartz
ph: +49 (0) 69 4056373-602
Email Contact

North American Media
cdv Software Entertainment USA
Mario Kroll
ph: 919.386.3475
Email Contact

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