Bally Technologies Forms Innovation Lab; Establishes 'Office of the Chief Technology...

Bally Technologies Forms Innovation Lab; Establishes 'Office of the Chief
Technology Officer'
Industry Visionary John Acres Joins Office of CTO

LAS VEGAS, July 22 /PRNewswire-FirstCall/ -- Bally Technologies, Inc.
(NYSE: BYI), a leader in slots, video machines, casino management systems and
networked solutions for the global gaming industry, announced today that the
Company has formed an Innovation Lab to focus on the research and development
of new gaming technologies, features, and products and help accelerate the
commercial deployment of the most cutting-edge games and systems technologies
of the Networked Floor of the Future(TM).
Bally Technologies appointed Bryan Kelly, Vice President of Technology, as
head of the Innovation Lab, which is based in Northern California. Through the
Innovation Lab, Kelly will lead Bally's efforts to inspire and synergize
development efforts from Bally's entire R&D team, which has tripled in size in
less than three years. The lab will research emerging and paradigm-shifting
technologies to help ensure that Bally stays at the forefront of the gaming
manufacturing and technology industry.
"The Bally Innovation Lab will coordinate and lead our commitment to drive
synergy and promote a culture of providing leading technologies and creative,
customer-centric products," said Richard M. Haddrill, the Chief Executive
Officer of Bally Technologies. "With the growth and leadership of our
engineering teams, the flow of ideas is astounding."
"I'm thrilled and honored to lead Bally's Innovation Lab, which will allow
us to capitalize on our R&D talent across the globe and accelerate development
and deployment of new technology to our customers," Kelly said.
Bally also announced the creation of the Office of the CTO (Chief
Technology Officer) to serve as a thought leader on technology. Bally's
Office of the CTO will be comprised of these industry powerhouses:
-- Robert Luciano, Bally's CTO, who has returned to Bally part-time after
a medical leave. Luciano's distinguished gaming career includes founding
Sierra Design Group (acquired by Bally in 2004), which he grew into one of the
leading providers of Class II and video lottery gaming devices.
-- John Acres, the Chief Executive Officer of Acres-Fiore, a gaming
content provider, who is a well-respected entrepreneur and gaming industry
veteran. Acres founded Acres Gaming and co-founded Mikohn, Inc. (now called
Progressive Gaming International).
-- Tom Frisina, a leading executive in the interactive gaming industry
for 25 years, focusing on product development, publishing, and distribution.
He has been a consultant to Bally over the last four years in the area of
third-party product development.
-- Bally Technologies Board member Kevin Verner, who was previously the
Chief Operating Officer of WMS Industries, Inc.
The Office of the CTO will also include Bally Technologies' executives
Ramesh Srinivasan, Executive Vice President, Bally Systems; Bruce Rowe, Senior
Vice President of Strategy and Business Development; Bryan Kelly, Vice
President of Technology; Dan Savage, Vice President of Marketing; Loren
Nelson, Vice President of Engineering; Marco Herrera, Vice President and
Managing Director, Bally Nice; Mike Mitchell, Vice President of Game
Development; Robert Crowder, Vice President of Advanced Product Development;
and Walt Eisele, Vice President of Systems Development.
"The incredible breadth of talent, experience, and entrepreneurship that
comprises our Office of the CTO will be key in driving Bally's strategic
development and direction moving forward," Luciano said. "This powerhouse team
of company leadership and outside technology veterans will allow us to drive
even more customer-focused innovation."
"I am honored to join Bally's Office of the CTO and work with such a
distinguished team," Acres said. "I have been working with Bally for several
years now and have seen firsthand its commitment to developing technology that
meets customers need both today and in the future. At Acres-Fiore, we are
looking forward to working more closely with Bally to bring gaming operators
more profitability and players more fun."
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally's product line includes
reel-spinning slot machines, video slots, wide-area progressives, and Class
II, lottery and central determination games and platforms. As the world's No.
1 gaming systems company, Bally also offers an array of casino management,
slot accounting, bonusing, cashless and table management solutions. The
Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more
information, please contact Laura Olson-Reyes, Director of Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the safe
harbor created thereby. Such information involves important risks and
uncertainties that could significantly affect the results in the future and,
accordingly, such results may differ from those expressed in any forward-
looking statements. Future operating results may be adversely affected as a
result of a number of risks that are detailed from time to time in the
Company's filings with the Securities and Exchange Commission. The Company
undertakes no obligation to update the information in this press release and
represents that the information is only valid as of today's date.

Investor Contact: Robert Caller Media Contact: Laura Olson-Reyes
(702) 584-7982 (702) 584-7742
rcaller@ballytech.com lolson-reyes@ballytech.com

SOURCE Bally Technologies, Inc.

Investors, Robert Caller, +1-702-584-7982, rcaller@ballytech.com, or Media,
Laura Olson-Reyes, +1-702-584-7742, lolson-reyes@ballytech.com, both of Bally
Technologies, Inc.