Vital Options(R) International Announces Appointment of Creative Director

LOS ANGELES, CA, Jul 22 (MARKET WIRE) --
Vital Options, an international not-for-profit cancer communications and
advocacy organization, announced today a major expansion of its
media-focused capabilities by naming the appointment of Terry Merrill
Wilcox as its first creative director. The organization produces "The
Group Room"(R), the nation's only syndicated weekly call-in cancer talk
radio show.

"I have been searching for some time for that person who would help bring
Vital Options into the new media and social networking age. I am very
proud of our pioneering and creative accomplishments to date and want to
assure that strength comes from change and in response to advancing
technology and opportunity," said Vital Options CEO and founder, Selma R.
Schimmel. "I am very excited to announce Terry's appointment and believe
she will be instrumental in moving the organization forward."

Wilcox is a producer with more than 15 years of experience in all major
aspects of the entertainment and production industries. As a Partner of
Multiplicity Media and executive producer of the television series and
website UnderstandingCancer.TV, she created and executive produced
"Understanding Cancer" and the over 50 segments of oncology content
focused on informing, involving and inspiring the cancer community.

Additionally, Wilcox has coordinated talent and production
responsibilities on behalf of the Christopher Reeve Paralysis Foundation,
Lifetime Television, Vh-1's "The List" and "I Love the 80s," Creative
Arts Emmy Awards, Edelman Worldwide Public Relations, Marshall Fields,
and Cairns and Associates. With Cairns, she headed an unprecedented
celebrity t-shirt decorating campaign for the Make-A-Wish Foundation that
included participation by George Clooney, Ben Affleck, Susan Sarandon and
Whoopi Goldberg.

"At a time when people all over the world are taking charge of their lives
and learning more about their health, Vital Options is poised to take all
the aspects of its mission -- broadcasting, outreach, advocacy,
information -- and meet the highest standard. With its unequaled network
of experts, to its decades of literally touching people's lives, this is
an extraordinary time to be involved in the essential work of Vital
Options," said Wilcox.

Vital Options was founded in 1983 as the first national organization to
singularly focus on young adults with cancer before expanding to serve
people of all ages with the launch of "The Group Room"(R) in the mid-1990s
with a new mission, to facilitate a global cancer dialogue.

In addition to "The Group Room," Vital Options produces "The
CancerNewsMinute"(R), "CancerTalk"(SM), and "CancerTours"(TM). "The Group
Room" is produced in association with Premiere Radio Networks and
represented by Take On The Day Productions. The show regularly broadcasts
from leading U.S. and European clinical meetings. "The Group Room" is
heard live in select cities and on XM Satellite Radio's Talk Radio XM 165
and Take Five XM 155, Internet simulcast at www.vitaloptions.org, where
all programs are archived, and podcast on iTunes. Callers enter on-air
discussions toll-free at 1-800-GRP-ROOM (1-800-477-7666), toll free
numbers in other countries, and by email to info@vitaloptions.org.

Vital Options International is a not-for-profit 510(c)(3) headquartered in
Southern California. It is also a registered European charity based in
France at the American Hospital of Paris, with production partners at
Radio Marsden, the Royal Marsden Hospital, London, UK.

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