SiRF Sets Date for Second Annual Location 2.0 Summit

Invites LBS App Developers to Submit Nominees for "Fast-Pitch" Presentations

SAN JOSE, Calif., July 22 /PRNewswire-FirstCall/ -- SiRF Technology
Holdings, Inc. (Nasdaq: SIRF), a leading provider of GPS-powered location
platforms, today announced that SiRFecosystem's second annual Location 2.0
Summit will be held in San Francisco on September 10, 2008. Bringing together
innovators, industry leaders and developers in the location ecosystem, this
year's invitation-only event introduces Fast-Pitch presentations and People's
Choice awards to highlight innovation in the LBS industry. SiRF is inviting
developers of interesting new LBS applications and technologies to submit
their products and services as Fast-Pitch nominees.
"The Location 2.0 Summit brings together global industry leaders who seek
to share a vision for the LBS landscape for the coming years," said Kanwar
Chadha, founder and vice president of marketing for SiRF. "The Fast-Pitch
presentations are a unique opportunity for developers to showcase their
innovations to key industry influencers."
After the sessions, participants will get to vote for their favorite
Fast-Pitch presentations, and the winners will receive a People's Choice Award
during the evening award ceremony.
Call for Entries
The Fast-Pitch presentations are three-minute, high-intensity sessions
where developers get to pitch their innovative LBS applications to more than
250 of the top global location industry executives in attendance. Entries
should demonstrate the benefits of using the power of location to enhance the
daily lives of individuals, enterprises and communities, and will be judged
for inclusion in the Summit on how well they achieve this goal.
Entries are being accepted now through August 15, 2008, and are open to
all developers of current or soon-to-be-released cutting-edge location
technologies and novel LBS applications. Entries will be judged by Kanwar
Chadha and wireless industry analyst, Andrew Seybold - two of the most
respected and influential champions of mobile wireless and location
innovations. Three finalists will be chosen for each of the three panel
discussion sessions. Finalists will be notified by August 20, 2008 of their
selection, and be will provided with instructions for preparing their
Fast-Pitch.
Entry forms for submitting Fast-Pitch nominees can be found at
http://www.sirf.com/location2summit.
The Summit Experience
The second annual SiRFecosystem's Location 2.0 Summit is quickly
developing a reputation as one of the foremost strategic forums for the key
decision makers of the LBS industry. The Summit offers leaders in the field
of LBS and members of the LBS development community the ability to connect
with location ecosystem partners to drive new applications and services for
this exciting, rapidly evolving market.
The Summit's keynote and panel discussions are intended to help set the
direction for the future of location-based services and technologies. Last
year's event featured keynote addresses by executives from Google and
Motorola, as well as speakers from Microsoft, Orange France Telecom Group,
IBM, Verizon Wireless, NTT DoCoMo, Nokia, Research in Motion, Samsung, Navteq,
Tele Atlas, Wayfinder, Loopt, Locr, ESRI, OpenWave and many other leading
players in the LBS market. This year's event will again feature
thought-provoking discussions with Andrew Seybold and Kanwar Chadha.
Sponsors for the second annual SiRFecosystem's Location 2.0 Summit include
ESRI, Wayfinder, Locr, Motorola and Pacific DataVision (PDV).
About SiRF Technology
SiRF Technology Holdings, Inc. develops and markets location platforms
based on semiconductor and software products that are designed to enable
location-awareness utilizing GPS and other location technologies, enhanced by
wireless connectivity and multimedia capabilities for high-volume mobile
consumer devices and commercial applications. SiRF's technology has been
integrated into a wide range of mobile consumer devices such as automobile
navigation systems, portable navigation devices (PNDs), mobile phones, mobile
computers, GPS-based peripherals and handheld GPS devices, and into commercial
applications such as location servers, asset tracking devices and fleet
management systems. SiRF markets and sells its products in four target
platforms: wireless handheld devices such as mobile phones; automotive
electronics systems, including navigation and telematics systems; consumer
electronics products such as recreational GPS handhelds, mobile gaming
machines, digital cameras and wearable devices; and mobile computing systems,
including personal digital assistants, notebook computers, universal mobile
personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF
is headquartered in San Jose, California, and has sales offices, design
centers and research facilities around the world. The company trades on the
NASDAQ Stock Exchange under the symbol SIRF. Additional information about
SiRF and its location technology solutions can be found at
http://www.sirf.com.
Forward Looking Statements
Except for the historical information contained herein, the matters set
forth in this press release, including, but not limited to, statements
regarding the reputation of SiRFecosystem's Location 2.0 Summit in the LBS
industry and the anticipated benefits of the Summit, are forward-looking
statements within the meaning of the Private Securities Litigation Reform Act
of 1995. Words such as "to," "being," "possible," "may," "will," "addresses,"
"designed to," "expand," "provide," "believe," and similar expressions are
intended to identify forward-looking statements. These statements are not
guarantees and should not be considered as an indication of future
performance. Actual results could differ materially from those discussed in
these forward-looking statements as a result of risks and uncertainties,
including, among others, less than expected participation at the Summit.
Risks and uncertainties related to SiRF are discussed in the Company's
Quarterly Report on Form 10-Q for the quarter ended March 31, 2008 and from
time to time in SiRF's SEC reports. These forward-looking statements speak
only as of the date hereof. We do not undertake any obligation to update
forward-looking statements.
SOURCE SiRF Technology Holdings, Inc.

Lori Evans of Evans Public Relations, +1-650-200-5891,
lori@evanspublicrelations.com, for SiRF Technology Holdings, Inc.