Three Major Brands "Buddy Up" With Buddy Media

* Reuters is not responsible for the content in this press release.

Tue Jul 22, 2008 9:15am EDT 

  NEW YORK, NY, Jul 22 (MARKET WIRE) -- 
Buddy Media, a provider of social media advertising applications and
campaigns that turn brands into Buddies, today launched three new
app-vertisements for New Balance, Priceline.com and Reader's Digest. By
tapping Buddy Media to develop custom applications, all three brands will
significantly increase their social brand awareness while driving
consumer engagement.

    Launched in 2007, Buddy Media develops and promotes social advertising
campaigns that support interaction between people and brands. Buddy
Media's unique "Brand Advocate Approach" is the only comprehensive
approach to social media advertising which includes strategy,
development, promotion and accountable monitoring of its branded apps.

    "Branded advertising applications represent the new ad unit," said Michael
Lazerow, CEO of Buddy Media. "Our full-service, brand-centric approach is
helping the world's leading marketers navigate through both the noise and
opportunities presented by social networking sites."

    Full details of these three new applications can be found below:


-- New Balance Run-dezvous (http://apps.facebook.com/newbalancerundezvous)
   You're out, enjoying some time RUNNING when the world tries to put a
   stop to your fun. Obstacles drop, fall and jump from everywhere in
   an attempt to block the path. Luckily, your shoes are sporting the
   all-new, full-length NB Zip technology with its responsive cushioning
   system, so the more you put into your run, the more energy the shoe
   returns to you -- an Energy In/Energy Out exchange that helps you
   keep going, no matter what obstacles you run into.

-- Priceline - Ultimate Road Trip Negotiator
   (http://apps.facebook.com/pricelineroadtrip)
   The Priceline Negotiator is an expert at getting the lowest prices on
   hotels everywhere. Now, you too can become a master negotiator by going
   on a cross-country trip in the vehicle of your choice with the
   low-price guru himself.

-- Reader's Digest - Prop My Photo (http://apps.facebook.com/rdpropmyphoto)
   Prop My Photo lets you add fun and flare to your pictures. Want to turn
   a funny photo into a laugh-out-loud hilarious image? Looking to win
   AceBucks? Either way, we hope you'll create something so silly it just
   may win real cash!

    
About Buddy Media

    In today's social media world, every brand needs a Buddy. Buddy Media
develops and promotes social app-vertising campaigns that increase
engagement and interaction between people and brands. Some of world's
largest brands, including FedEx, New Balance, Time Inc. & Microsoft work
with Buddy Media to create social brand loyalty. Based in NYC, Buddy Media
is a privately held company backed by Softbank, European Founders Fund and
GreyCroft partners amongst other investors.

    

Contact:
Evan Goldberg
Horn Group
646-202-9768
egoldberg@horngroup.com

Copyright 2008, Market Wire, All rights reserved.

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