Online Marketing Expert [x+1] Announces the Appointment of a New Vice President

Former MMA Senior Vice President and Marketing Effectiveness Expert Joins
[x+1]

NEW YORK, July 22 /PRNewswire/ -- [x+1], http://www.xplusone.com, the
leader in predictive marketing, today announced the appointment of former
Marketing Management Analytics (MMA) Senior Vice President David Skinner to
the position of Vice President, Site+1. Skinner, a recognized leader in
marketing effectiveness, business transformation and Internet strategy, will
be responsible for implementation, operations and management of select
accounts for [x+1]'s website optimization service.
[x+1] automates web personalization, significantly improving return on
investment (ROI) through better behavioral targeting and customer
intelligence.
"David's wide-ranging experience leading global teams and overseeing
successful multi-million dollar product rollouts is exactly what [x+1] needs
as it expands its digital product and service offerings," said John Nardone,
Chairman and CEO of [x+1]. "We couldn't ask for a more accomplished leader to
help support our business growth."
Previously, Skinner served as Senior Vice President, Account Management
and Consulting for MMA. He led MMA's rollout of marketing effectiveness
consulting products that are used today by many Fortune 500 companies. In his
prior role as Vice President of Technology and Product Development at MMA, he
oversaw the development and launch of Avista DSS -- a web-based marketing
decision support service -- which has been recognized by Forrester, Gartner,
SAS and IBM for its marketing innovations.
Before joining MMA, Skinner served as a Senior Manager at
BearingPoint/KPMG Consulting, where he advised Motorola, Merrill Lynch and
other major companies in operations improvements and cost reductions. As a
manager of Internet strategies at Arthur Andersen he advised Compaq, Samsung,
The United Way and other major companies on their digital strategies.
"[x+1] is the leader in predictive marketing," said Skinner. "I'm
delighted to be part of a team committed to creating the next generation of
web personalization solutions."
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on
marketing investment (ROI) of websites and digital media using its patented
targeting technology. Providing the first end-to-end digital solution for
advertisers and agencies, it optimizes engagement rates and lift conversion in
both media and on websites. Its predictive marketing solutions enable
automated, real-time decision making and personalization so the right
advertisement and content is delivered to the right person at the right time.
Top companies in financial services, telecommunications, online services and
travel have significantly increased the performance of their digital marketing
using the services of [x+1]. The company is headquartered in New York City.
For more information, please visit www.xplusone.com.
SOURCE [x+1]

Wendy Marx, +1-203-445-2850, wendy@marxcommunications.com, or Danielle Graci,
+1-203-445-2851, danielle@marxcommunications.com, both of Marx Communications
for [x+1]