Customer Futures Launches First US-Based Learning Group Featuring Leading Marketing Expert and Quaero CEO Naras

CHARLOTTE, NC and LONDON, Jul 22 (MARKET WIRE) --
Customer Futures (www.customerfutures.com), an international network
devoted to an improved customer experience, owned by OgilvyOne Worldwide;
and Quaero, a leading provider of multichannel marketing solutions, today
announced the establishment of Customer Futures' first learning group
based in the United States, set to launch later this year in New York
City. The organization already has operations in Europe, Asia, Africa,
Australia and Canada.

The Customer Futures learning group is designed to allow executives from a
wide range of non-competing industries to share knowledge and engage in
open debate designed to gain insight and experience in the areas of
customer management and customer experience management (CEM).
Participating executives can also gain access to the organization's
expertise through an on-line community and a members-only knowledge base.

The US forum, scheduled to meet for the first time on September 9th, has
already attracted leading CEM experts including facilitator Naras
Eechambadi, Ph.D, CEO of Quaero Corporation. Dr. Eechambadi, a recognized
industry thought leader, is the author of "High-Performance Marketing:
Bringing Method to the Madness of Marketing." Prior to Quaero, he worked
at McKinsey & Company, Wachovia Corporation and BBDO Worldwide and has
also taught courses in marketing at the University of California and the
University of Connecticut.

"I am thrilled to be facilitating the first ever Customer Futures learning
group held in the United States," said Eechambadi. "The group includes
professionals who are passionate about delivering exceptional customer
experiences and serving their clientele better. I am looking forward to
meeting with my peers as well as to an exciting exchange of ideas and
insights designed to improve the customer experience."

"The Customer Futures learning group is dedicated to promoting the
improvement of the customer experience," said Peter Lavers, global
managing director of Customer Futures. "We will provide an opportunity for
executives to discuss what works and what does not work within their
organizations. With recognized speakers, well-established brands and
insightful case-studies, Customer Futures is the ultimate peer-to-peer
learning opportunity for senior-level customer experience and marketing
professionals. We look forward to having Naras Eechambadi facilitating our
first US group. With his exceptional marketing background and wealth of
experience, he is an ideal facilitator."

The speaker slated to address the inaugural forum in New York will be Dr.
James Barnes, an internationally renowned author, consultant,
entrepreneur, and educator on marketing and the building of customer
relationships. In his session, Barnes will address one of the most
critical issues companies face in managing the customer experience --
engaging employees and intermediaries to deliver on the brand promise.

Charter memberships are currently available for the New York-based
Customer Futures learning group. For more information, please contact
Jamie Rowe at rowej@quaero.com or 704-414-2197.

About Customer Futures

Customer Futures is an international "members-only" network of highly
personalized and interactive learning groups for executives whose common
link is their focus on the design and delivery of a competitive and
profitable Customer Experience.

Key to the Customer Futures experience is the Learning Forum. Each local
group consists of 10-15 non-competing businesses, meeting quarterly to
address pre-agreed agendas based upon the researched subject priorities of
the membership. The Forums feature thought-leading international speakers
and local member case-history experiences, and encourage open discussion
to deliver learning, insight and experience in the field of Customer
Management and Customer Experience Management.

Learning Forums are currently based in the UK, Ireland, Hong Kong,
Australia, Canada, South Africa, Spain and the Netherlands. They are
coordinated by local market Facilitators, supported by the Customer
Futures central team.

About OgilvyOne WorldWide

OgilvyOne is the world's leading customer relationship-marketing agency
with a uniquely integrated approach to one-to-one communication.
OgilvyOne's vision is to move markets and develop brand value through
ideas but also move the brands and the organisations behind them into new
territories.

About Quaero

Quaero delivers multichannel marketing solutions that help companies build
long-lasting customer relationships, improve marketing effectiveness and
realize measurable return on investment. We specialize in helping
marketers solve their most complex challenges and accelerate marketing
performance through a proprietary blend of strategy, analytics and
technology.

Quaero serves category-leading clients in Financial Services,
Pharmaceutical/Healthcare, Media and Publishing, Travel and Leisure,
Retail, Telecommunications, and Business Services. To learn more, please
visit www.quaero.com.

For media opportunities, please contact:

Peter Lavers
Managing Director
Customer Futures
+44 (0)207 566 7177
Email Contact

Kevin Whitlock
Communications Manager for OgilvyOne and Ogilvy Group UK
+44 (0)207 309 1114
Email Contact

Michelle Boockoff-Bajdek
Vice President of Marketing, Quaero
+1 (781) 345-7357
Email Contact

Rick Sheehy
Account Manager on behalf of Quaero
617-729-3190
Email Contact

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