GlobalSpec Releases New White Paper on Industrial Marketing in a Difficult Business...

GlobalSpec Releases New White Paper on Industrial Marketing in a Difficult Business Environment

White Paper Reveals Nine Ways to Make Marketing Work in
Challenging Times
TROY, N.Y.--(Business Wire)--
GlobalSpec (www.globalspec.com), the leading specialized search
engine, information resource and e-publishing company for the
engineering, industrial and technical communities, today announced
that it has released its newest white paper, "Pragmatic Business
Strategy: Nine Ways to Make Marketing Work in Challenging Times."

Designed for companies within the industrial sector, this white
paper offers advice on how companies can be one of those "success
stories" that market and grow their business during challenging times.
It provides practical tips for making marketing work in a difficult
business environment, helping to prevent a downward spiral of falling
behind, gain market share from competitors who cut back, and position
a company for a surge when conditions improve, including:

-- Focusing on what you can control

-- Measuring the past to size the future

-- Maintaining frequency and consistency

-- Focusing on quality over quantity

"In challenging times, it's more important than ever to find
optimal ways to get more out of marketing investments, and measure and
account for marketing decisions," said Angela Hribar, chief sales and
marketing officer for GlobalSpec. "By offering this white paper to
manufacturers and distributors in the industrial sector, GlobalSpec is
reaffirming its commitment to helping these companies meet specific
marketing goals designed to help them reach their target audience
effectively, gain greater control over marketing investments, and
seize market opportunity through a variety of proven tactics - even in
challenging times such as these."

"Pragmatic Business Strategy: Nine Ways to Make Marketing Work in
Challenging Times" can be downloaded free-of-charge at:
http://www.globalspec.com/wp/ChallengingTimes_WP.

About GlobalSpec, Inc.

GlobalSpec, Inc. is the leading specialized vertical search,
information services and e-publishing company serving the engineering,
technical and industrial communities. GlobalSpec users benefit from
domain-expert search engines, a broad range of proprietary and
aggregated Web-based content and 58 e-newsletters - helping them
search for and locate products and services, learn about suppliers and
access comprehensive technical content. SpecSearch(R), GlobalSpec's
trademarked search technology, allows users to search by specification
more than 180 million parts in 2,300,000 product families from more
than 24,000 supplier catalogs. For suppliers, GlobalSpec offers highly
filtered sales and marketing opportunities, product promotion and
brand advertising platforms, and a wide range of e-media advertising
and marketing solutions.

GlobalSpec, SpecSearch, The Engineering Search Engine and The
Engineering Web are registered trademarks of GlobalSpec, Inc.

GlobalSpec, Inc.
Amber Devin
Marketing Manager
Tel: 518.880.0200 ext. 5338
adevin@globalspec.com

Copyright Business Wire 2008