comScore Reports the Top Web Sites in India for May 2008

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Tue Jul 22, 2008 10:00am EDT

India One of the Fastest-Growing Internet Populations among 37 Countries
Reported By the comScore World Metrix Service

RESTON, Va., July 22 /PRNewswire-FirstCall/ -- comScore, Inc.
(Nasdaq: SCOR), a leader in measuring the digital world, today released its
first study of Internet usage in India, which reports that more than 28
million people in India age 15 and older accessed the Internet from home and
work locations in May. This represents a 27-percent increase versus year ago,
making India one of the fastest-growing Internet populations among the 37
individually-reported countries in the comScore World Metrix audience
measurement service. Additionally, the fact that Internet users in India
represent approximately only 3 percent of the population indicates significant
potential for continued strong growth.
    (Logo:  http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
    "India truly represents one of the most promising emerging Internet
markets, given both the size and technological sophistication of the
population," said Jack Flanagan, comScore executive vice president. "While
global Internet brands like Google and Yahoo! currently reign as the most
visited Web properties in India, several local players also have strong
positions in the market."
    Some findings from the study include:
    -- The average Indian Internet user visited the Internet 25 times during
the month and was online for 28 minutes per visit.
    -- Those between the ages of 15-24 were the heaviest Internet users among
all age segments, spending nearly 12 hours online per month on average.
    -- Some of the fastest growing Web site categories during the past year
included Maps (up 64 percent), Sports (up 60 percent), Entertainment -- Movies
(up 55 percent), and Finance -- News/Research (up 52 percent).
    Google Sites Ranks as Top Web Property in India
    Google Sites ranked as the top property in India with nearly 20 million
visitors in May, a 35-percent increase versus year ago. The property grew on
the strength of several Google-owned entities, including Google Search (up 38
percent to 17.1 million visitors), social networking site Orkut (up 39 percent
to 9.3 million visitors), blog platform Blogger.com (up 102 percent to 7.3
million visitors), and video site YouTube (up 131 percent to 6.3 million
visitors).

    Top 15 Web Properties in India Ranked by Unique Visitors
    May 2008 vs. May 2007
    Total India -- Age 15+, Home and Work Locations*
    Source: comScore World Metrix

    Properties                             Total Unique Visitors (000)
                                     May-07          May-08        % Change
    Total Internet : Total Audience  22,805          28,886            27
    Google Sites                     14,597          19,746            35
    Yahoo! Sites                     14,664          18,704            28
    Microsoft Sites                  10,800          11,980            11
    Rediff.com India Ltd              7,740           9,246            19
    AOL LLC                             N/A           6,325           N/A
    NIC.IN                            5,675           5,953             5
    Times Internet Limited            5,002           5,948            19
    Wikipedia Sites                   4,353           5,264            21
    Naukri                            3,295           5,105            55
    eBay                              4,204           5,020            19
    Indian Railways                     N/A           4,454           N/A
    CNET Networks                     3,194           3,841            20
    Ask Network                       3,155           3,444             9
    BharatMatrimony.com Pvt Ltd.      2,336           3,420            46
    Monster Worldwide                 2,854           3,301            16

    *Excludes traffic from public computers, such as Internet cafes or access
     from mobile phones/PDAs.


    Yahoo! Sites ranked second with 18.7 million visitors (up 28 percent),
followed by Microsoft Sites with 12 million (up 11 percent). Indian portal
Rediff.com ranked as the top local property with 9.2 million visitor (up 19
percent), followed by government site NIC.in with nearly 6 million visitors
(up 5 percent).
    About comScore
    comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the digital
world. For more information, please visit http://www.comscore.com/boilerplate.
SOURCE  comScore, Inc.

Andrew Lipsman of comScore, Inc., +1-312-775-6510, press@comscore.com
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