Action Engine Reports Outstanding Growth in 2008 for Mobile Applications for Major...

Action Engine Reports Outstanding Growth in 2008 for Mobile Applications for Major Media Brands

Action Engine Launches Mobile Applications for AOL, MSNBC.com,
TiVo, Sports Illustrated, The Wall Street Journal Digital Network,
Barron's, MarketWatch, and Golf.com
BELLEVUE, Wash.--(Business Wire)--
Action Engine(R) Corporation, The On-Device Portal Company(TM)
(ODP), today announced that it has launched more mobile applications
for major media brands than any other on-device portal company in
2008. The company's recent deployments include the following mobile
applications and on-device portals currently available to mobile
consumers:

-- AOL MyMobile Beta - http://mobile.aol.com/aolproducts/mymobile

-- The Wall Street Journal Digital Network Mobile Application -
http://online.wsj.com/public/page/mobile_download.html

-- Sports Illustrated's MySI Mobile -
http://sportsillustrated.cnn.com/mysimobile/download.html

-- TiVo Mobile -
http://products.vzw.com/index.aspx?id=news_going_details&app
Id=5175 (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field.
Remove the extra space if one exists.)

-- MSNBC.com Multimedia on Mobile -
http://www.msnbc.msn.com/id/17692217/

-- Barron's Mobile -
http://online.barrons.com/public/page/mobile_download.html

-- MarketWatch Mobile
-http://www.marketwatch.com/NewsCommentary/Mobile/Download

-- Golf.com Course Finder -
http://www.golf.com/golf/mobilecoursefinder/download.html

"It is clear that the big brands are viewing mobile applications
as the future and Action Engine as the company to take them there,"
said Scott G. Silk, president and CEO of Action Engine. "Companies,
like Apple and Google, have recently placed their strategic bets on
the mobile applications market and that has created a new excitement
around developing and deploying downloadable services. Mobile
consumers are going to benefit from this surge with a tremendous
variety of new services and content to download and enjoy on their
phones."

Many of the applications and on-device portals Action Engine
develops for their customers on their Mobile Application Platform
(MAP) have banner advertisements displayed throughout them.
Collectively, Action Engine customers, including AOL, MSNBC.com, Dow
Jones, and Sports Illustrated, have delivered ads to millions of
consumers via on-device portals and mobile applications in the last
year. The milestone illustrates adoption of Action Engine's ad-enabled
mobile application products, a growing trend towards in-application
mobile advertising, and growth in the mobile advertising sector
overall.

"I believe that custom applications yield the best user experience
in mobile," said J. Gerry Purdy, VP and Chief Analyst, Mobile &
Wireless, Frost and Sullivan, in his July newsletter. "Due to the
launch of the Apple App Store and richer operating environments in a
larger number of phones, custom applications will become dominant on
phones over the coming five years. It won't be long until you'll scout
out the applications that you want on the Web and designate them to be
downloaded to your phone. That process is going to greatly enhance the
value of the wireless handset for all of us."

Action Engine forecasts continued growth for their mobile
application and advertising products in the second half of 2008. The
company's products are addressing more handsets than ever before with
support for Java, Windows Mobile, BREW, and Blackberry devices. This
year Action Engine also became the first on-device portal company to
support social networking features including instant messaging and
user generated content within their applications. As a result, the
company has two new social networking applications scheduled to launch
with major brands later this year with continued mobile application
and on-device portal deployments planned into 2009.

About Action Engine

Action Engine, the On-Device Portal (ODP) Company(TM), enables
media companies and network operators to build, deploy, monetize and
manage highly personalized and intuitive suites of mobile applications
that deliver a superior user experience. Action Engine's best-in-class
ODP platform incorporates intelligent mobile advertising, support for
mass market handsets and broad management capabilities that increase
profitability, lower cost of ownership, speed time to market and drive
brand-awareness. As the acknowledged market leader in ODP technology,
Action Engine has successfully deployed its award-winning software for
numerous companies including AOL, The Wall Street Journal.com,
MarketWatch.com, Barron's.com, MSNBC.com, Sports Illustrated,
Golf.com, TiVo, Sprint, and Verizon Wireless. Additional information
is available at +1-425-498-1500, info@actionengine.com, and
www.actionengine.com.

Action Engine is a registered trademark. Action Engine Mobile
Application Platform and The On-Device Portal Company are trademarks
of Action Engine Corporation. All other names, brands, or products may
be trademarks or registered trademarks of their respective owners.

Action Engine
Anne Baker, VP of Marketing, +1 425-498-1527
abaker@actionengine.com

Copyright Business Wire 2008