Best Practice Database Adds Research on New Product Launch

CHAPEL HILL, N.C., July 22 /PRNewswire/ -- New research that explores
leadership development and two different product launches -- one a success and
the other a failure -- is now available in the Best Practice Database, an
online research repository managed by research and consulting firm Best
Practices, LLC.
To review sample key findings and key metrics in these studies, go to a
landing page with links to each study at this address:
http://www3.best-in-class.com/dr328.htm
The Database is an online resource containing more than $35 million in
proprietary research conducted on behalf of executives from Fortune 500
companies. You can use this tool to quickly locate studies that identify best
practices and metrics in the areas most important to you and your company.
Research added this month to the Best Practice Database includes two case
studies -- one delivering insights into the successful product launch of a
therapy with a new mechanism of action and the other outlining what can go
wrong with the launch of a product with a new delivery mechanism. The case
study of Exubera illustrates the sometimes-difficult process of winning key
support from payers, consumers and physicians for a product with different
characteristics than existing products.
Also new to the Database this month is a collection of six presentations
on leadership development from companies such as Home Depot, Shire
Pharmaceuticals and Cardinal Health. The presentations are from the June
conference of the Global Benchmarking Council, a membership networking service
operated by Best Practices, LLC.
The new research is available in these Best Practice Database Documents
(with ID Number):
-- Exubera Case Study: Misjudging the Market (ID 5005)
-- Leadership Development: Finding, Growing and Retaining Top Talent:
Meeting Proceedings (ID 5003)
-- Flomax Case Study: Evolving Disease State Awareness to Succeed with a
New Method of Action (5004)
To view these studies or other studies in the Database, sign up for our
complimentary weekly tour, held on Thursdays at 11 a.m. EDT (GMT-5). To sign
up, go to this address: http://www3.best-in-class.com/dw212.htm . If you
prefer a different time, simply indicate your preference on the sign up form.
To review abstracts and other information about these studies, go to a
landing page with links to each study at this address:
http://www3.best-in-class.com/dr328.htm
ABOUT BEST PRACTICES, LLC
Best Practices, LLC, a pharmaceutical research and consulting firm,
conducts work based on the principle that organizations can chart a course to
superior economic performance by studying the best business practices,
operating tactics and winning strategies of world-class organizations. For
more information, call 919-403-0251 or visit http://www.best-in-class.com/ .
SOURCE Best Practices, LLC

Kimberly Hardin of Best Practices, LLC, +1-919-767-9221,
khardin@best-in-class.com