Photo Release -- Bernstein-Rein Hires Jules Boasberg as Senior Vice President/Growth...

Photo Release -- Bernstein-Rein Hires Jules Boasberg as Senior Vice
President/Growth Officer

KANSAS CITY, Mo., July 22, 2008 (PRIME NEWSWIRE) -- Bernstein-Rein has added
Jules Boasberg as its new senior vice president/growth officer. He has been
hired to lead the agency's increased new-business efforts in acquiring clients
in existing and new categories. Boasberg also joins Bernstein-Rein's senior
management team and reports to company president Steve Bernstein.

A photo accompanying this release is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=5271

Boasberg is a proven rainmaker in the truest sense of the word, Bernstein said.
"We set out to get one of the best in the business," he explained, "and Jules is
as tenacious as they come. His track record of cultivating a strong network of
contacts and consultants combined with our experience and abilities makes for a
powerful team."

"I'm thrilled and excited to be here," Boasberg added. "Bernstein-Rein is a
great agency with a great history and an even greater future." Already, he has
assembled an all-star, full-time new-business team; is actively pursuing
national prospects; and is overseeing the agency's own marketing efforts.

Having spent his entire career in the marketing communications industry,
Boasberg has devoted the last 10 years to new-business development. He
previously served as senior vice president/marketing and new-business
development at GolinHarris for several years, directing the new-business efforts
for its network of 13 offices throughout North America.

In addition to his agency background, Boasberg also gained client-side
experience as the former vice president/chief marketing officer at Bachrach, a
leading national menswear retailer and catalog company.

Bernstein-Rein is the agency and marketing partner who sees what others don't
see, and whose teams discover insights and create solutions that drive results
and enable its clients to win. Established in 1964, Bernstein-Rein continues to
leverage insightful imagination to build some of the world's best-known brands,
turn them into household names and inspire consumers to act. Go to
www.bernsteinrein.com for a list of its clients and to see its award-winning
work.

The Bernstein-Rein logo is available at
http://www.primenewswire.com/newsroom/prs/?pkgid=3190

The photo is also available at Newscom, www.newscom.com and via AP PhotoExpress.

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CONTACT: Bernstein-Rein
Neil A. Neumeyer
(816) 960-5658