Visible Technologies and Alt. Strategically Align to Deliver Social Media Management...

Visible Technologies and Alt. Strategically Align to Deliver Social Media Management Solutions

Partnership To Offer Visible Technologies' Solutions Extends
Alt.'s New Media Focus
SEATTLE--(Business Wire)--
Visible Technologies:

-- Visible Technologies, an industry leading provider of social
media monitoring and engagement solutions, today announced it
has formed a strategic alliance with Alt., a digitally fueled
independent full service marketing agency.

-- Through this partnership, Alt. will offer Visible
Technologies' social media management software platform,
TruCast(R) to its clients. TruCast will further Alt.'s mission
to find new ways to integrate traditional and emerging media
and marketing methods by helping clients monitor all forms of
social media and gain actionable intelligence and real-time
insights into the online discussions occurring about their
products and brand. TruCast will also give Alt. clients the
ability to effectively participate in social media
conversations.

-- Visible Technologies provides brands, including Microsoft,
Dell, Panasonic and Hormel, the ability to bolster brand
reputation, build revenue and measure the success of social
media engagement. The company's TruCast 2.0 social media
monitoring and engagement platform launched in May 2008.

-- Alt. was formed in January 2008 by a group of senior
advertising and marketing professionals who are united in the
belief that the digital space is the centerpiece for all
marketing and advertising plans today. Alt. offers a full
range of strategic, digital, planning, marketing
communications and creative services.

-- Alt. provides companies with new "alternatives" and counsels
them on ways to take advantage of new digital channels to
engage customers in new ways, while integrating traditional
methods and ideology when appropriate. In the five months
since its inception, Alt. has quickly grown a client roster to
include dozens of clients, such as Cisco Systems, Berkeley
Mills and US Tennis Association Nor Cal.

QUOTES

-- "This partnership is a natural fit. Alt.'s focus on providing
clients with alternate marketing ideas that combine new
technology and new media fits hand-in-hand with TruCast. We
are looking forward to furthering Alt.'s mission by helping
their clients successfully monitor, measure and participate in
social media." - Blake Cahill, senior vice president of sales
and marketing, Visible Technologies.

-- "We are excited to partner with Visible Technologies to offer
TruCast. It supports our efforts to help brands effectively
leverage new digital and social media marketing channels by
giving them a robust, end-to-end solution that meets their
complete social media management needs." - Bill Fritsch,
chairman of Alt.

SUPPORTING RESOURCES

Alt.

http://www.thinkalt.com/

Visible Technologies

http://www.visibletechnologies.com

TruCast(R)

http://www.visibletechnologies.com/solutions/trucast.php

TruView(TM)

http://www.visibletechnologies.com/solutions/truview.php

Upcoming Events

http://www.visibletechnologies.com/news/events.php

VisInsights Blog

http://www.visinsights.com

About Visible Technologies

Visible Technologies helps companies listen and learn what
consumers are saying about them online, and it enables brands to
participate in the right conversations with the right influencers at
the right time. With this real-time business insight and response,
companies build relationships with customers, bolster their brands and
grow revenue. Its innovative TruCast(R) platform is the industry's
first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and
protect their online reputations with the powerful TruView(TM) search
engine solution. For more information, go to
http://www.visibletechnologies.com, or follow the blog at
http://www.visinsights.com.

About Alt.

Alt. is the alternative to agencies stuck using traditional
marketing and advertising to solve today's communication problems.
Instead Alt. is a digitally fueled independent full service marketing
agency founded and fueled by agency veterans who combine strategy,
solutions and creative to produce work that resonates with those
looking for an alternative ways of addressing today's marketing needs
and expectations. The company has offices in the Bay area and Seattle.
Visit http://www.thinkalt.com or call (206) 719-7090. Alt. is an
active member of Worldwide Partners, Inc. the world's 9th largest
marketing communications network. For more information visit
http://www.worldwidepartners.com/.

Visible Technologies
Blake Cahill, 206-838-1178
blake@visibletechnologies.com
or
Blanc & Otus
Meredith Obendorfer, 415-856-5167
mobendorfer@blancandotus.com

Copyright Business Wire 2008