SpringCM and Zephyr Strategy Simplify Proposal Management

Partnership Aims to Streamline Government Contractors' Proposal
Processes and Reduce Resource Turnover
STERLING, Va. & MANASSAS, Va.--(Business Wire)--
SpringCM(TM) Inc., the leader in on-demand document management and
workflow, and Zephyr Strategy, a provider of practical, sales-driven
business capture and strategic planning services for technology,
telecommunications and professional services firms, announced today a
partnership to deliver a comprehensive end-to-end solution for
government contractors to accelerate business growth while reducing
resource turnovers and improving efficiencies.

Under this agreement, Zephyr Strategy will enhance its
professional proposal development and federal marketing services with
Privia(R) by SpringCM, the leading proposal and contract management
solution, to streamline and manage customer proposal processes, from
opportunity identification to proposal delivery. The package is aimed
primarily at organizations that face formidable challenges in terms of
competition, resource utilization, proposal development and delivery
management.

The combined solution will:

-- Streamline the entire proposal process so it can be better
managed across its life cycle resulting in significant
efficiency improvements

-- Reduce the hidden costs from high turnovers associated with
burn-out and frustration often experienced by valuable and
scarce proposal development staff

-- Increase the quality of proposals through optimal
identification and allocation of activities across qualified
resources and enabling reuse of existing proposal assets

Government proposal development and delivery is a highly
competitive and resource intensive process, which often generates many
different documents in various formats and versions that need to be
managed across the process while adhering to specific procurement
requirements. Privia's robust and sophisticated workflow and document
management capabilities, combined with embedded government proposal
management best practices, simplify these activities and guide
proposal managers through the process.

"We are in a market where accelerating growth is at the expense of
the competitors, and our focus is to help our joint customers win more
business by increasing business development effectiveness, proposal
quality and productivity through automation," said Steve Maier,
general manager of SpringCM's Government Solutions Division. "Zephyr's
service, which supports government contractors from start to finish,
coupled with our Privia software, provides a comprehensive solution to
help ensure customer success."

Penetrating the government marketplace and tapping into the
billions of dollars the government spends each year is no easy task.
It takes knowledge, experience and a flair for messaging to a unique
audience. The professionals at Zephyr Strategy have devoted years to
life-cycle marketing to the federal government -- from developing a
capture strategy and responding to proposals, to marketing before and
after contract award.

"We are very pleased to have forged this alliance with SpringCM,"
commented Kelly Harman, president of Zephyr Strategy. "Privia is one
of the most comprehensive proposal management solutions on the market
today that streamlines an often chaotic and unmanaged process across
its life cycle and boosting efficiencies. I'm excited to be able to
offer this powerful tool to our client base, and integrate it with our
business capture and proposal consulting services."

Zephyr will market these services as part of its RFP solutions.
Privia by SpringCM is available now.

About Privia by SpringCM

SpringCM is the recognized market leader in enterprise-class,
on-demand content management. Based in Sterling, VA, the Government
Solutions Division of SpringCM is a provider of virtual workspace
software that integrates work-flow, document management,
communication, and collaboration features into a unified application
that seamlessly integrates with the Microsoft desktop. Privia(R) by
SpringCM(R), is the leading bid life-cycle management software for
businesses bidding on state, local and federal government contracts.
For more information about Privia-SpringCM please visit
http://www.privia.com.

About Zephyr Strategy

Zephyr Strategy provides practical, sales-driven business capture
and strategic planning services to technology, telecommunications and
professional services firms in the U.S. and abroad. Zephyr focuses on
creating strategies that help companies capture new customers, keep
existing clients, and grow revenues profitably. As a result of this
sales-centric approach, Zephyr Strategy has grown rapidly, achieving
industry recognition and a solid foundation of clients including MCI,
Verizon Business, Tandberg, Sony, Panasonic, Lockheed Martin and
Polycom. Visit www.z3strategy.com or call 703-392-3517.

Zephyr Strategy, Inc.
Linda M. Davies
Senior Vice President
703-392-3517
Fax: 703-995-4470
or
SpringCM Inc.
by
Nadel Phelan, Inc.
Heidi Rosenberg
831-440-2405
heidi@npipr.com

Copyright Business Wire 2008